Basics of Organizational Writing : A Critical Reading Approach.
Title:
Basics of Organizational Writing : A Critical Reading Approach.
Author:
Jung, Yeonkwon.
ISBN:
9783035104301
Personal Author:
Physical Description:
1 online resource (167 pages)
Series:
Linguistic Insights ; v.157
Linguistic Insights
Contents:
Cover -- Table of Contents 5 -- Acknowledgements 7 -- 1. Introduction 9 -- 1.1. Aim of the study 9 -- 1.2. Types of data 15 -- 1.3. Data analysis 18 -- 1.4. The organization of the study 23 -- 2. Literature review 27 -- 2.1. English as a lingua franca 27 -- 2.2. English for specific purposes 28 -- 2.3. Speech act 30 -- 3. General characteristics of business communication 33 -- 3.1. Directness 33 -- 3.1.1. CBS style 33 -- 3.1.2. Pyramid structure in business writing 36 -- 3.2. Formality 39 -- 3.2.1. Self-effacement in business writing 40 -- 3.2.1.1. State-orientation in business writing 40 -- 3.2.1.2. Passivization 41 -- 3.2.2. Business we 43 -- 3.2.3. Nominalization 45 -- 3.2.4. Tying devices 47 -- 3.3. Summary 49 -- 4. Tone control 52 -- 4.1. You attitude 52 -- 4.1.1. Emphasize the audience's primary interest 52 -- 4.1.2. Neither show your emotions nor assume the audience's feelings 53 -- 4.1.3. Use you in positive messages 55 -- 4.1.4. Don't use you in negative messages 56 -- 4.1.5. Emphasize the positive to hide the negative 59 -- 4.2. Be suitably confident in promotional genres 64 -- 4.2.1. Global perspective of job applications 64 -- 4.2.2. Cover letter writing practices 68 -- 4.3. Placement of request 77 -- 4.3.1. Persuasion in an indirect order 78 -- 4.3.1.1. Problem-solution pattern as a Persuasive technique 78 -- 4.3.1.2. Opener-body-action closing pattern in fundraising letters 82 -- 4.3.2. Persuasion in a direct order 86 -- 4.4. The reciprocal nature of politeness strategies and the strength of persuasion 87 -- 4.5. Business apology 92 -- 4.5.1. Authentic apology 93 -- 4.5.2. Pseudo-apology 101 -- 4.6. Summary 104 -- 5. Context-sensitive business writing 105 -- 5.1. Directness in negative face-threatening acts 109 -- 5.1.1. Sociality rights and obligations 110 -- 5.1.2. A negative as a common ground 113.
5.1.3. Dynamic perceptions of (in)directness 114 -- 5.2. Determination of the amount of information 117 -- 5.3. Summary 121 -- 6. Concluding remarks 123 -- 6.1. Rethinking the definition of business communication 125 -- 6.2. Pedagogical implications 126 -- 6.3. Further research 130 -- References 133 -- Index 149.
Abstract:
This book is a study of social interaction in organizational writing, looking at how and why members of specific groups use language in the ways they do. It shows how the discursive practices of writing shape and influence behavior of an organization's members and their perceptions and judgments of what they consider in reality as criteria for the practices. It investigates the products of organizational communication, including the situatedness of language and its consequences, and particular language features seen as signaling contextual presuppositions, or shared meanings, providing an interpretive framework for understanding written organizational discourse. This book bases on data-driven approach rather than practice-driven or theory-driven approach, as it centers on a variety of situations that commonly take place in business and institutional organizations. Pragmatic processes such as speech acts and face theory are adopted to analyze how writers seek to encode their messages for a particular audience, and how readers make inferences when seeking to locate a writer's intended meaning.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
Click to View