Whoever Tells the Best Story Wins : How to Use Your Own Stories to Communicate with Power and Impact.
Title:
Whoever Tells the Best Story Wins : How to Use Your Own Stories to Communicate with Power and Impact.
Author:
Simmons, Annette.
ISBN:
9780814400845
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (156 pages)
Contents:
Cover Page -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- Part One Thinking in Story -- 1. Story Thinking: What Does That Even Mean? -- 2. What Is Story? -- 3. Training Your Brain -- 4. Telling Stories That Win -- Part Two Finding Stories to Tell -- 5. Who-I-Am Stories -- 6. Why-I-Am-Here Stories -- 7. Teaching Stories -- 8. Vision Stories -- 9. Value-in-Action Stories -- 10. I-Know-What-You-Are-Thinking Stories -- Part Three Perfecting the Craft -- 11. Experience Is Sensory -- 12. The Gift of Brevity -- 13. Brand, Organizational, and Political Stories -- 14. Point of View -- 15. Story Listening -- Call to Action -- Bibliography -- Index -- About the Author.
Abstract:
Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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