Auditing Social Media: A Governance and Risk Guide -- Contents -- Foreword -- Acknowledgments -- Introduction: Why Should Anyone Care about Social Media? -- Chapter 1: Social Media: An Overview -- Definition of Social Media -- History of Social Media -- A Minefield of Opportunities and Risks -- Chapter 2: Social Media: A Corporate Strategy -- Delivering Value: If Nothing Else-Listen and Learn -- Delivering Value: The Social Media Strategy -- The Evolution of Social Media Strategy -- Developing the Strategy -- The Social Media Plan -- Applying Social Media to Achieve Business Objectives -- Chapter 3: Monitoring and Measuring -- How It Can Go Wrong and What to Do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Chapter 4: Social Media Policies -- The Social Media Policy Team -- Internal and External Stakeholders -- Elements of an Effective Social Media Policy for Internal Stakeholders -- Elements of an Effective Social Media Policy for External Stakeholders -- Social Media Policy Training -- Chapter 5: Social Media Risks -- Strategy and Planning Risks -- Execution and Process Risks -- Other General Risks -- Chapter 6: Social Media Governance -- Boards of Directors -- Executive Oversight -- Project/Process/Tactical Oversight -- Legal, Compliance, and Risk Assessments -- Assurance Providers -- Chapter 7: The Social Media Audit -- Appendix A: Chapter Links -- Appendix B: Common and Popular Social Media Tools and Platforms -- Appendix C: Common and Popular Social Media Monitoring Tools -- Appendix D: Links to Publicly Available Social Media Policies -- Appendix E: Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media -- About the Authors -- Index.