Cover -- Title page -- Copyright page -- Dedication -- Contents -- About the Authors -- Prologue -- Part I: Character Leadership -- 1: What Is Leadership? -- A Reflection -- Ethics, Virtue, and Character -- 2: Misleadership -- What Is Bad Leadership? -- Misleaders -- Bad Followers -- A Few Examples -- 3: Character and Leadership -- Character and Integrity -- The Dark Side of Character -- Character as Goodwill -- 4: Leadership and Business Excellence -- Ethics in Business -- Workplace Ethics -- Leaders as Role Models -- A Culture of Narcissism -- 5: The Ten Virtues -- Deep Honesty -- Moral Courage -- Moral Vision -- Compassion and Care -- Fairness -- Intellectual Excellence -- Creative Thinking -- Aesthetic Sensitivity -- Good Timing -- Deep Selflessness -- Part II: Leadership in Action -- 6: James Burke and the Tylenol Poisoning Episodes: Deep Honesty -- Burke's Rise to Leadership -- Response to Crisis -- A Further Challenge -- 7: Abraham Lincoln/Rosa Parks: Moral Courage -- Courage: Physical and Moral -- Team of Rivals -- An Important Bus Ride -- Shared Convictions -- 8: Winston Churchill: Moral Judgment and Moral Vision -- Churchill versus Halifax -- The War Cabinet Meets -- Churchill's Judgment -- The Hinge of Fate -- 9: Oprah Winfrey: Compassion and Care -- Star Status and More -- Her Fan Base -- The Book Club -- Leadership Is a Relationship -- 10: Dwight D. Eisenhower, the Sicilian Slapping Incidents: Fairness -- The Slapping Incidents -- The Challenges Ike Faced -- Ike's Response -- 11: FDR and the A-Bomb: Intellectual Excellence -- The Scientific Background -- Roosevelt's Preparation for Leadership -- Hitler's Ascent to Leadership -- The A-Bomb Decision: The United States -- The A-Bomb Decision: Germany -- 12: Herb Kelleher and the People of Southwest Airlines: Creative Thinking -- Southwest's Start -- Southwest's Service Innovations.

Pricing -- Novel tactics -- Southwest and Its People -- Employees come first -- No layoffs -- Profit sharing -- Unionization -- The primacy of relationships and maintaining trust -- 13: Steve Jobs and Apple: Aesthetic Sensitivity -- Beginnings -- The Macintosh -- The Whole Widget -- Learning from Failure -- Apple Reborn -- The Centrality of Design -- 14: Charles de Gaulle and Exiting Algeria: Good Timing -- Youth and the First World War -- Up to the Battle of France -- Postwar Retreat amidst Political and Military Turmoil -- Taking Command -- Aftermath -- 15: Martin Luther King, Jr.: Deep Selflessness -- His Calling -- His Gift -- His Legacy -- 16: Conclusion -- Index.