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Walle, Alf H.
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Qualitative Research in Intelligence and Marketing : The New Strategic Convergence. Walle, Alf H.
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Walle, Alf H.
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Qualitative research in intelligence and marketing the new strategic convergence / Walle, Alf H.
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Abbott, Julie.
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Qualitative Marketing Research ;
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Hedin, Hans.
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Marketing research -- Case studies.
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Hedin, Hans.
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Marketing research -- Case studies.
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Davenport, Thomas H., 1954- author.
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effectively deployed." "Based on new research and illustrated with examples from companies including Humana
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Le Bon, Joël., author.
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research, practitioners' interviews, companies' best practices, along with practical tools and guidelines
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Howson, Peter.
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businesses, which is why this book is a mixture of business strategy, marketing analysis and market research
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