Fast Fashion, Volume 10, Issue 3.
Title:
Fast Fashion, Volume 10, Issue 3.
Author:
Barnes, Dr Liz.
ISBN:
9781846630859
Personal Author:
Physical Description:
1 online resource (122 pages)
Series:
Journal of Fashion Marketing and Management ; v.10
Journal of Fashion Marketing and Management
Contents:
Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Fast fashioning the supply chain: shaping the research agenda -- Supplier management in fast moving fashion retailing -- Fast fashion: a financial snapshot -- Fast fashion requires fast marketing -- Supply chain influences on new product development in fashion clothing -- Buyer behaviour for fast fashion -- A mass customised supply chain for the fashion system at the design-production interface -- Ethical fashion: myth or future trend? -- Forthcoming in Issue 4.
Abstract:
Fashion retail is in a period of growing competitive pressure. A large majority of UK high-street apparel retailers have followed the fast fashion concept in one form of another including Top Shop, New Look and George at Asda. This e-book examines the emergence of the fast fashion strategy both in terms of the supply chain issues and its impact on the wider fashion industry.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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Electronic Access:
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