Retailing in a SCM-Perspective -- Table of Contents -- 1. Introduction -- 2. Retailing in the context of IT and distribution -- Distribution, marketing channels and retailing -- Technology and Information technology -- Consequences of IT for managing retail distribution -- Applying IT to retailing - the case of Internet basedgrocery retailing -- Example of an on-line shop - www.billa.at -- 3. Retailer strategies -- Retail Market Development -- Retailer Strategy Development -- The 8 Positioning Elements -- The Cost Leadership Strategy and its Elements -- The Differentiation Strategy and its Elements -- Status of Retailer Positioning -- 4. Retail logistics and Supply Chain Management -- Introducing the concept of logistics and Supply Chain Management -- General aspects of retail logistics -- A model of retail logistics -- Retail logistics decision parameters -- The concept of retail oriented supply chain management -- Retailing as a result of value constellation in supply chains -- 5. IT-Applications for retail store management -- Essential elements of IT-driven retail management -- IT-based retail marketing processes -- Modern supermarkets in European business practice -- 6. The automation of retail logistics -- Combining IT with just-in-time oriented retail logistics systems - Information or inventory? -- Electronic data Interchange (EDI) -- Barcodes -- Scanners -- Combining EDI, barcodes and scanners to automated logistics -- Future outlook - Radio Frequency Identification (RFID) -- General introduction to specific applications of IT-based retail logistics systems -- Applications of IT-driven retail logistics systems - the case of Swiss Migros, US-based Wal-Mart and Rewe Austria -- 7. Retail Marketing Processes -- Various retailer strategies -- Implications of various retailer strategies on marketing processes and SCM.

Implications for SCM -- Efficient Consumer Response - Demand Side -- Category Management -- 8. Special IT-based retail trends -- IT-based retail trend # 1 - Efficient Consumer Response -- IT-based retail trend # 2 - Collaborative Planning, Forecasting and Replenishment (CPFR) -- IT-based retail trend # 3 - -- The Global Commerce Initiative -- 9. B2B Relationships in Retailing -- Introduction -- Defining a Key Account -- Supplier - Customer Relationships -- The Role of the Key Account Manager -- Organizing towards Key Accounts -- Marketing to Key Accounts - Trade Marketing -- Conclusion -- 10. Customer Relationship Marketing (CRM) in Retailing -- The increasing importance of customer orientation -- Customer satisfaction as a fundamental concept -- Customer retention in retailing -- Perspectives of Customer Relationship Marketing in retailing.