Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes.
Title:
Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes.
Author:
Boyer, Kenneth Karel.
ISBN:
9780814428504
Personal Author:
Physical Description:
1 online resource (272 pages)
Contents:
Preliminaries -- Foreword -- Preface -- The Great Divide Between Customers and Retailers -- Decoupled Extended Supply Chains -- Semi-Extended Supply Chains -- Fully Extended Supply Chains -- Centralized Extended Supply Chains -- Strategy-Meshing Operational and Marketing Goals -- Marketing-Tapping Customers' Latent Desires -- Supply Chain Design-How to Bridge the Last Mile -- Information Technology-Facilitating Learning and Streamlining Transactions -- The Future of the Extended Supply Chain -- Index.
Abstract:
Don't break the supply chain before you get to the most important link -- the customer.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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