Why design thinking in business needs a rethink : to reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses
Title:
Why design thinking in business needs a rethink : to reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses
Author:
Kupp, Martin, author.
Personal Author:
Physical Description:
1 online resource (1 volume)
General Note:
"Reprint #59113."
Local Note:
O'Reilly
Genre:
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