Contents -- Preface -- How to use the workbook -- Why prepare a business plan? -- What backers look out for -- Phase One History and position to date -- Assignment 1 Business purpose and aims -- Assignment 2 A description of your business -- Assignment 3 A description of your products and/or services -- Phase Two Market research -- Assignment 4 Customers -- Assignment 5 Competitors -- Assignment 6 A plan for market research -- Phase Three Competitive business strategy -- Assignment 7 Strategic framework -- Assignment 8 Pricing -- Assignment 9 Advertising and promotion -- Assignment 10 Place and distribution -- Phase Four Staffing and operations -- Assignment 11 The selling methods plan -- Assignment 12 Making, outsourcing and supplies -- Assignment 13 People and related administrative procedures -- Assignment 14 Legal and regulatory factors affecting operations -- Assignment 15 Building a website -- Assignment 16 Communication systems -- Phase Five Forecasting results -- Assignment 17 The sales forecast -- Assignment 18 Pro forma cash-flow statement -- Assignment 19 Pro forma profit and loss statement -- Assignment 20 Pro forma balance sheet -- Assignment 21 Break-even analysis -- Assignment 22 Financing requirements -- Phase Six Business controls -- Assignment 23 Financial controls -- Assignment 24 Sales and marketing controls -- Assignment 25 Other business controls -- Phase Seven Writing up and presenting your business plan -- Assignment 26 Writing up and presenting your business plan -- Appendix: Sources of business help information and advice - UK and international -- Index.