Marketing and Innovation in Business.
Title:
Marketing and Innovation in Business.
Author:
Christofi, Michael.
ISBN:
9781785605390
Personal Author:
Physical Description:
1 online resource (103 pages)
Series:
Journal of Research in Marketing and Entrepreneurship: Volume 17, Issue 1
Contents:
Cover -- Editorial advisory board -- Guest editorial -- Street-level planning -- the shifty nature of "local knowledge and practice" -- Doing ethnography in a paranoid organization: an autoethnographic account -- Becoming digital - passages to service in the digitized bureaucracy -- Deciding on tax evasion - front line discretion and constraints -- Focus groups and prime ministers' chiefs of staff -- Who are we trying to impress? -- Book review.
Abstract:
Our call for papers attracted several submissions of papers presented at the 6th Annual EuroMed Academy of Business Conference. The objective of this ebook was to extend the research on consumer behavior within the fields of marketing and entrepreneurship in a varied set of contexts. The topics investigated range from psychological investigations of the effects of anticipatory emotions, to behavioral assessments of consumer purchase and satisfaction. In conclusion, the resulting seven chapters in this ebook provide new insights into the latest consumer research in marketing and entrepreneurship, which enhances theoretical and practical understanding across a variety of contexts, involving data from several industries and countries.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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