Cover -- Contents -- Preface -- 1. Finding Customers -- A Positive Outlook -- Technical and Business Competency -- A Marketing Plan -- Portfolios -- Flyers and Mailers -- Web Site -- E-Mail -- Links -- Advertisements -- Volunteering -- At an Event -- Other Events -- Targeting Clients -- Plan for the Future -- Failures -- Summary -- 2. Initial Contact -- Web Sites -- Advertisements -- E-Mail -- Telephone -- On-Site Visits -- Business Cards -- Support Information -- Establishing Your Quote -- Follow-Up -- 3. Equipment Requirements -- Small Events -- Medium Events -- Large Events -- Other Essentials -- 4. Effective Planning and Execution -- Preparations -- Planning and Execution -- Special Considerations -- Anniversaries -- Award Ceremonies -- Bar and Bat Mitzvahs -- Birthday Parties -- Business Mixers -- Corporate Functions -- County Fairs and Local Events -- Festivals -- Fund-Raisers -- Galas -- Golf Tournaments -- Holiday Parties -- Inaugural Events -- Military Ceremonies -- Parades -- Political Events -- Product Releases -- Retirement Parties -- Ribbon Cuttings -- Rodeos -- Sporting Events -- VIP Events -- 5. A Winning Strategy -- Begin by Talking -- Have a Good Contract -- On-Site Strategy -- Action Shots -- The Right Equipment -- Flash Equipment -- Camera Equipment -- 6. The Importance of Lighting -- Typical Lighting Scenarios -- Available Light -- Flash -- Common Problems with Flash -- 7. Shooting for the Gold -- What Makes a Good Shot? -- What Makes a Great Shot? -- What Makes an Outstanding Shot? -- Anticipating Action -- 8. Problems and Disasters -- Ambushed! -- Taking Control Quickly -- Dealing with Backgrounds -- Microphones -- Reflective Surfaces -- Eyeglasses -- Blinks -- Off in their Own World -- Lady in the White Dress -- Can't See You -- Space Limitations -- Dealing with Disasters -- Before the Event -- During the Event.

After the Event -- 9. Shooting as a Team -- Make a Shooting Plan and Follow It -- Winning Photos -- Backup -- Different Lenses -- Different Shooting Style -- Greater Flexibility -- Constant Action -- Generating Contacts -- 10. After the Event -- Processing RAW Images -- Discarding Marginal Images -- First-Round "Keepers" -- Rate the Images -- Transmitting Images -- Picking the Right Ones -- Producing Proof Sheets -- Producing CDs or DVDs -- Submission of the Images and the Invoice -- Saving the Files -- 11. Fulfillment -- The Client Prints and Distributes -- You Print and Distribute -- Your Fulfillment Center Prints and Distributes -- 12. Professional Conduct -- Don't Knock Your Competition -- Don't Smoke -- Don't Drink -- Don't Flirt with the Guests -- Eat Only if Offered -- Dress Conservatively -- Proper Grooming -- Lose the Attitude -- Enjoy Yourself -- Keep in Touch -- 13. Building on Success -- Effective Use of Your Images -- Building an Event-Specific Portfolio -- Increasing Your Fees -- Expanding Your Client Base -- 14. Conclusion -- A Good Source of Supplemental Income -- It's a Challenge -- A Long-Term Investment -- It's What You Make of It -- Focus on What's Available -- Take Your Time -- Frequently Used Terms -- Index -- Untitled.