Cover image for Participatory Communication : A Practical Guide.
Participatory Communication : A Practical Guide.
Title:
Participatory Communication : A Practical Guide.
Author:
Thomas, Tufle.
ISBN:
9780821380109
Personal Author:
Physical Description:
1 online resource (63 pages)
Series:
World Bank Working Papers, No. 170 ; v.No. 170

World Bank Working Papers, No. 170
Contents:
Cover -- Title Page -- Copyright -- Contents -- Preface -- 1. Development Communication -- Trends in Development Communication -- A Call for Participation -- Defining Participation -- Conceptual Challenges in a Participatory Communication Model -- Notes -- 2. Participatory Communication -- History and Vision: A Snapshot -- Conceptual Framework -- Participatory Spaces: The Role of the Media -- Combining Theory with Practice: The Multi-Track Model -- Notes -- 3. Applying Participatory Communication in Development Projects -- Participatory Communication in Action -- The Four Phases of the Communication Program Cycle -- Notes -- 4. Participatory Communication in Civil Society -- Women, Healthy Lifestyles and Community Empowerment -- Youth and Participatory Governance -- Disability, Social Mobilization and Bottom-Up Advocacy -- Lessons Learned -- References -- Back cover.
Abstract:
What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exists in practice that documents that participatory communication adds value to a development project or programme?The aim of this user guide on participatory communication is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also non-governmental, that seek participatory approaches in their development initiative.This guide seeks to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide that hopefully can be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, World Bank staff and at civil society.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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