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The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
Title:
The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
Author:
Smith, Gerald, 1953- author.
ISBN:
9780134191560

9780134191508
Personal Author:
Smith, Gerald, 1953- author.
Physical Description:
1 online resource (1 volume) : illustrations
Local Note:
O'Reilly
Subject Term:
Marketing.

Customer loyalty.

Technological innovations.

Consommateurs -- Fidélité.

Innovations.

Customer loyalty. (OCoLC)fst00885531

Marketing. (OCoLC)fst01010167

Technological innovations. (OCoLC)fst01145002
Genre:
Electronic books.
Electronic Access:
https://learning.oreilly.com/library/view/~/9780134191560/?ar
https://go.oreilly.com/library-access/library/view/-/9780134191560/?ar
Holds: Copies:

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