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Business analytics for Sales and Marketing Managers : How to Compete in the Information Age
Title:
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age
Author:
Laursen, Gert H. N.
ISBN:
9781119200673

9781118030363

9781118030370

9781118030387

9781283052719
Personal Author:
Laursen, Gert H. N.
Publication Information:
Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011.
Physical Description:
1 online resource (xiii, 242 pages)
Local Note:
O'Reilly
Subject Term:
Consumers' preferences -- Research.

Consumers -- Research.

Consommateurs -- Préférences -- Recherche.

Consommateurs -- Recherche.

BUSINESS & ECONOMICS -- Marketing -- Research.

Consumers' preferences -- Research. (OCoLC)fst00876448

Consumers -- Research. (OCoLC)fst00876427
Electronic Access:
https://go.oreilly.com/library-access/library/view/-/9781118030387/?ar
https://learning.oreilly.com/library/view/~/9781118030387/?ar
https://learning.oreilly.com/library/view/~/9781118030387
Holds: Copies:

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