The Game Changer : How Every Leader Can Drive Everyday Innovation.
Title:
The Game Changer : How Every Leader Can Drive Everyday Innovation.
Author:
Lafley, A. G.
ISBN:
9781847651365
Personal Author:
Physical Description:
1 online resource (351 pages)
Contents:
CONTENTS -- GAME-CHANGER: A Definition -- Our Goal -- ONE: How and Why Innovation at Procter & Gamble Changed Its Game -- TWO: What P&G's Innovation Transformation Means for You -- PART ONE: DRAWING THE BIG PICTURE -- THREE: The Customer Is Boss: The Foundation of Successful Innovation -- FOUR: Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation -- FIVE: Leveraging What You Do Best: Revitalizing Core Strengths with Innovation -- PART TWO: MAKING INNOVATION HAPPEN -- SIX: Organizing for Innovation: Building Enabling Structures -- SEVEN: Integrating Innovation into Your Routine: From Generating Ideas to Go to Market -- EIGHT: Managing the Risks of Innovation -- PART THREE: THE CULTURE OF INNOVATION -- NINE: Innovation Is a Team Sport: Courageous and Connected Culture -- TEN: The New Job of the Leader: Innovation and Growth -- CONCLUSION: How Jeff Immelt Made Innovation a Way of Life at GE -- AFTERWORD -- ACKNOWLEDGEMENTS -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- X -- Y.
Abstract:
It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a 39 into a 76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line. As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO's desk to the everyday activities of each employee. By using new insights and easy-to-relate-to stories from P&G and other companies - describing, for example, the best way to brainstorm, and the "innovation portfolio" - this book is destined to become as influential as Good to Great and as Charan's own bestseller, Execution.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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