Good Idea. Now What?: How to Move Ideas to Execution -- Contents -- Preface: Born into a Legacy of Idea Makers -- Acknowledgments -- Introduction: Idea Lovers versus Idea Makers -- Who Is This Book For? -- How Does This Book Work? -- The Business of Good Ideas -- A Conversation over Coffee -- Part 1: Where Do Good Ideas Come From? -- Chapter 1: Strategy or Chance? -- Chapter 2: Ideas in the Midst -- Wisdom from the Streets -- Spatial Distance? -- Chapter 3: My Need for Need -- Chapter 4: Medici Changed My Life -- The Medici Tweet? -- Chapter 5: Don't Settle for Good -- Part 2: Life after Inspiration -- Chapter 6: Addicted to Inspiration -- Chapter 7: What Plan? -- Passion Unrealized -- Chapter 8: Dig a Little Deeper -- The Dreaded Business Plan -- Wisdom from Wade -- A Few Questions for Idea Makers -- Chapter 9: Ideas Don't Work -- You Do! -- Bootstrapping for Project 7 -- Become a Bootstrapper! -- Chapter 10: Choose Family -- Part 3: Overcoming Creative Resistance -- Chapter 11: Wipe Your Nos and Buts -- A Prehistoric Brain -- Chapter 12: The Dreaded Look Inside -- Chapter 13: Disturbance in the Force -- Bringing It Home -- Chapter 14: Hear Me Out -- The Other Side of the Coin (Practicing What We Preach) -- Part 4: Paving a Creative Pathway -- Chapter 15: No Escape Clause -- Chapter 16: Got Rhythm? -- Chapter 17: Don't Just Add -- Multiply -- A Wandering Generality -- The Bad News . . . -- Discovering the Power of Focus -- Chapter 18: I Can See It! -- More Than Digital -- Chapter 19: Press Pause -- Your Life Needs Space as Well -- Emergency Room Counseling -- Putting on the Breaks! -- Part 5: Elements for Idea Making 1 -- Chapter 20: The Art of Evolution -- Chapter 21: DNA or R&D? -- Chapter 22: Risk (Overrated!) -- Chapter 23: The Miracle of Writing and Waiting -- Chapter 24: Think Multiple, Not Perfect -- Spaghetti Sauce Lessons.

Part 6: Elements for Idea Making 2 -- Chapter 25: Simple -- Chapter 26: Quality, Quality, Quality -- Chapter 27: The F Word -- Chapter 28: Under Pressure -- Chapter 29: Dealing with Setbacks -- Changing the World through Shoes -- Chapter 30: Beat the Tribal Drum -- Part 7: The Work of Collaboration -- Chapter 31: Myths -- Myth 1: Collaboration Just Happens on Its Own -- Myth 2: Collaboration Is Intuitive for Everyone -- Myth 3: Collaboration Is an Act of Lightening the Workload -- Myth 4: Collaboration Is a One-Size-Fits-All Endeavor -- Myth 5: Collaboration Is about Finding the Right Technological Tools -- Chapter 32: Human: The X Factor -- Chapter 33: I Need It! -- An Organization Created in Collaboration -- Chapter 34: Do You Trust Me? -- Chapter 35: Fight Club -- Chapter 36: The Hire -- Part 8 Getting Out There! -- Chapter 37: Why Brand Matters -- A Practical Guide to Branding -- Chapter 38: A Personal Brand? -- Accidental Lessons about Personal Branding -- Chapter 39: The Pitch -- An Idea Worth Sharing -- Chapter 40: Life in a Digital Age -- Conclusion -- A Note about Failure -- Recommendations for Further Reading -- About the Author -- Index.