Cover -- Contents -- About the author -- Introduction -- Section 1: Leading innovation -- 1. HAVE A VISION FOR CHANGE -- 2. ISSUE A DECLARATION OF INNOVATION -- 3. SET DRASTIC EXPECTATIONS -- 4. FIGHT THE FEAR OF CHANGE -- 5. TELL STORIES -- 6. SET GOALS FOR INNOVATION -- 7. GET RID OF THE CYNICS -- 8. THROW DOWN A CHALLENGE -- 9. ENCOURAGE DISSENT -- 10. BE AN ARSONIST AND A FIRE FIGHTER -- 11. THINK LIKE A VENTURE CAPITALIST -- 12. BREAK DOWN INTERNAL BARRIERS -- 13. DESTROY THE HIERARCHY -- 14. HAVE YOUR BEST PEOPLE WORKING ON INNOVATION -- 15. BE PASSIONATE -- Section 2: Problem analysis -- 1. DIAGNOSE THE CURRENT SITUATION -- 2. ANALYSE PROBLEMS -- 3. ASK 'WHY, WHY?' -- 4. USE SIX SERVING MEN -- 5. REDEFINE THE PROBLEM -- 6. ASK 'WHAT BUSINESS ARE WE IN?' -- Section 3: Generating ideas -- 1. HAVE A SUGGESTIONS SCHEME -- 2. RUN IDEAS EVENTS -- 3. ALLOW LINE MANAGER BYPASS -- 4. PLAN YOUR BRAINSTORM MEETINGS -- 5. BRAINSTORM MEETINGS - GENERATE GREAT IDEAS -- 6. BRAINSTORM MEETINGS - EVALUATE THE IDEAS -- 7. JUICE UP YOUR BRAINSTORM MEETINGS -- 8. BRING IN UNRELATED EXPERTS -- 9. USE A FACILITATOR -- 10. BREAK THE RULES -- 11. DEFINE YOUR IDEAL COMPETITOR -- 12. TRY WEIRD COMBINATIONS -- 13. GO FOR QUANTITY -- 14. TRY A DIFFERENT ENVIRONMENT -- 15. CONCEIVE A DIFFERENT BUSINESS MODEL -- 16. ASK 'WHO KILLED OUR BUSINESS?' -- 17. LOOK FOR NEW WAYS TO REACH THE CUSTOMER -- 18. ANTICIPATE THE WAVE -- 19. INNOVATE BY SUBTRACTION -- 20. LOOK FOR THE SOLUTION WITHIN THE PROBLEM -- 21. ASK 'WHAT IF…?' -- 22. PASS THE PARCEL -- 23. LOOK FOR A DISTANT RELATION -- 24. IDEALIZE THE ANSWER -- 25. BE CAREFUL WHAT AND HOW YOU REJECT -- 26. WEAR SIX THINKING HATS -- Section 4: Implementing innovation processes -- 1. ALLOCATE TIME AND RESOURCES FOR INNOVATION -- 2. GIVE EVERYONE TWO JOBS -- 3. IDENTIFY THE NEED FOR REPLACEMENT -- 4. BORROW WITH PRIDE.

5. TRAIN FOR INNOVATION -- 6. MEASURE PROGRESS -- 7. BROADCAST SUCCESS -- 8. REWARD SUCCESS -- 9. TRACK THE ASTONISHING -- 10. BE COOL OR OUTSOURCE COOL -- 11. COLLABORATE -- 12. OBSERVE CUSTOMERS -- 13. CO-CREATE -- 14. CREATE A COMMUNITY -- 15. CROWDSOURCE -- 16. GATE THE PROCESS -- 17. APPOINT INNOVATION CHAMPIONS -- 18. RUN AN INNOVATION INCUBATOR -- 19. EMPLOY AN IDEAS SEARCHER -- 20. STREAMLINE YOUR APPROVAL PROCESS -- 21. KILL THE LOSERS -- 22. BUILD PROTOTYPES -- 23. IMPLEMENT -- 24. OVERCOME CUSTOMER RESISTANCE -- Section 5: Building a creative culture -- 1. DON'T TELL, ASK -- 2. PRAISE THE INNOVATORS -- 3. FOCUS ON WHAT WENT RIGHT -- 4. MAKE IT FUN -- 5. WELCOME FAILURE -- 6. FEAR SUCCESS -- 7. SET PUZZLES -- 8. USE THE RIGHT LANGUAGE -- 9. MAKE YOUR OWN PRODUCTS OBSOLETE -- 10. TRUST -- 11. EMPOWER EMPLOYEES -- Section 6: Personal creativity -- 1. CHECK ASSUMPTIONS -- 2. ASK QUESTIONS -- 3. MOVE OUT OF YOUR COMFORT ZONE -- 4. SIMPLIFY THINGS -- 5. LOOK AT THINGS FROM A DIFFERENT ANGLE -- 6. TRUST YOUR INTUITION -- 7. INCUBATE -- 8. DON'T TAKE THE FIRST ANSWER -- 9. DEVELOP YOUR PERSONAL CREATIVITY -- 10. BECOME AN EVANGELIST -- 11. SIMPLIFY YOUR LIFE -- 12. BE DISCONNECTED -- 13. VISUALIZE WITH MIND MAPS -- 14. KEEP FIT -- 15. BE LUCKY -- Conclusion -- References and further reading -- Puzzle answers -- Index.