Coolhunting : Chasing down the Next Big Thing.
Title:
Coolhunting : Chasing down the Next Big Thing.
Author:
Cooper, Scott.
ISBN:
9780814400654
Personal Author:
Physical Description:
1 online resource (256 pages)
Contents:
CONTENTS -- FOREWORD -- ACKNOWLEDGMENTS -- Introduction -- 1 Why "Cool" Matters -- 2 Swarm Creativity Creates Cool Trends -- 3 Swarms Can Better Predict the Future -- 4 About Trendsetters -- 5 Coolhunters Look for Coolfarmers -- 6 When Swarms Go Mad -- 7 Do-It-Yourself Coolhunting with Technology -- 8 Coolhunting by Automated Social Network Analysis -- 9 Five Steps to Becoming a Coolfarmer -- 10 The Coming World of Swarm Creativity -- NOTES -- INDEX.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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