Linguistic Creativity in Japanese Discourse -- Editorial page -- Title page -- LCC data -- Dedication -- Table of contents -- Preface and acknowledgments -- I. Preliminaries -- 1. Introduction -- 1. Introductory remarks: creativity in language and discourse -- 2. Creativity, language, and thought -- 3. Creating personalized expressive meanings -- 4. Theoretical framework: the place of negotiation theory -- 5. Methodology and interpretive approaches -- 6. Data -- 7. Organization of the book -- 2. Background -- 1. Studies on linguistic creativity -- 2. Linguistic creativity in Japanese rhetoric and culture -- 3. Linguistic creativity and rhetorical views toward language and discourse -- 3. Approaches -- 1. Self and multiple selves -- 2. Self and linguistic subjectivity -- 3. Perspective and perspectivization -- 4. Multiple voices and intertextuality -- 5. Linguistic creativity: a source for realizing selves and identities -- II. Discourse creativity: Styles and genres -- 4. Style mixture and the use of rhetorical sentences -- 1 Introduction: creative use of style mixture -- 2 Background -- 3 Basic styles -- 4 Mixing the emotive da style -- 5 Mixing the emotive desu/masu style -- 6 Mixing the supra-polite style -- 7 Mixing rhetorical sentences -- 8 Reflections: Speaking in multiple voices -- 5. Borrowing others' styles and manipulating styles-in-transit -- 1. Introduction -- 2. Background -- 3. Borrowing others' styles -- 4. Styles-in-transit: Concurrent styles and mojiri -- 5. Reflections: Presenting selves through styles -- 6. Genre mixture between conversation and text -- 1. Introduction: Creative use of genre mixture -- 2. Background: quotation and dialogicality -- 3. Sentence-final mitaina: acting out the conversation -- 4. Conversation as a modifier -- 5. Conversational commentary in text.

6. Reflections: Manipulating multiple voices and selves -- III. Rhetorical creativity: Humor and figures -- 7. Puns and intertextuality -- 1. Introduction: Linguistic creativity and playfulness -- 2. Background: On puns and humor -- 3. Types of puns -- 4. Puns in satire -- 5. Puns in conversation -- 6. Puns in advertising -- 7. Intertextual puns: playing with the prior text -- 8. Reflections: playing with multiple voices and perspectives in and across discourse -- 8. Mitate, futaku, and the macro-metaphor -- 1. Introduction: Metaphors and rhetorical effects -- 2. Background -- 3. Mitate and futaku -- 4. The flower/blossom macro-metaphor as a cultural icon -- 5. The yuusuge flower in a poem -- 6. The theatrical flower in a Noh manual -- 7. The flower in a popular song -- 8. The cherry blossom story in an essay -- 9. Reflections: metaphor, culture, and linguistic creativity -- 9. Metaphors in multimodal discourse -- 1. Introduction -- 2. Background: multimodal approaches to discourse -- 3. Visual images in an essay -- 4. Metaphorical framing of "silence" -- 5. Visual metaphorization of "freedom" -- 6. Multilevel metaphors in a singing spectacle -- 7. Reflections: presenting multiple perspectives in metaphorical discourse -- IV. Grammatical creativity: Sentences and phrases -- 10. Negatives for non-negative effects -- 1. Introduction: negating creatively -- 2. Background: on the use of negatives -- 3. From contrast to denial -- 4. Expressive functions of negatives in advertising and poetry -- 5. Expressive functions of negatives in novels -- 6. Reflections: grammar as a source for linguistic creativity -- 11. Demonstratives and the perspectivizationof discourse worlds -- 1. Introduction: more than physical locations -- 2. Background: on demonstratives in discourse -- 3. Between ko-series demonstratives and so-series demonstratives.

4. Discourse functions of ko-, so-, and a-series demonstratives -- 5. Ko-series demonstratives: emotive proximity and narrative perspectives -- 6. The world of ko and the world of so -- 7. Anaphora, cataphora, and the boundaries of discourse -- 8. A-series demonstratives: emotivity and the perspectivized appearance -- 9. Reflections: locating discourse worlds in emotive places -- 12. First-person references and the perspectivization of multiple selves -- 1. Introduction: linguistic creativity and the presentation of selves -- 2. Background: first-person references in cognitive approaches -- 3. First-person references in Japanese discourse -- 4. From self as locutionary agent to self-identifying objectified self -- 5. Jibun: The presentation of reflexively projected self -- 6. Reflections: identifying divided and embedded selves -- V. Reflections -- 13. Linguistic creativity in Japanese discourseand beyond -- 1. Linguistic creativity, expressivity, and identity -- 2. Linguistic creativity and cultural context -- 3. Nihonjinron, criticism, and the practice of Japanese discourse -- 4. Linguistic creativity and linguistic theory -- Appendix: Presentation of data in Japanese orthography -- Notes -- References -- Data references -- Author index -- Subject index -- The series Pragmatics & Beyond New Series.