Praise for... -- Contents -- About the author -- Preface -- Acknowledgements -- Introduction -- About the soul trader -- Book overview: you are the key -- Chapter guide -- 1 Clarity -- Your journey: the balancing act of business -- What's your story? -- Your vision and values -- The supermarket of life -- Your passion, mission and purpose -- From strengths to threats - looking ahead -- Taking stock: three-minute business review -- Summary -- 2 Customers -- So what? -- Customer scenarios -- Seeing life through your customers' eyes -- In sight, in mind, in heart -- Know the numbers -- Staying in love -- Summary -- 3 Courage -- Your virtual mentors -- Self-belief and your personal journey -- Courage starting a business -- Courage growing a business -- The attitude of an athlete -- From fear to flow -- Summary -- 4 Cooperation -- Everything is related -- Desire, fear and relationships -- Building your business through relationships -- Unleash your network -- The art of utilizing your network -- Personable, professional, delivering -- From not working to effective networking -- Swapping skills, sampling and sharing -- Advance with associates -- The boost of a business partner -- Hiring and inspiring staff -- Get it right -- seek help and advice -- Summary -- 5 Conversations -- The psychology -- Are you even having conversations at all? -- Building your business through conversations -- From cold calls to warm calls -- Deeper networking -- Social media: the conversation generation -- The art of effective business conversation -- Serve, don't sell -- Transformational conversations -- What conversations should you be having? -- 10 new pieces of business -- Summary -- Conversation pieces -- 6 Creativity -- Be at your best -- Use your time and energy wisely -- Managing and nurturing your creativity -- Magical marketing mix -- Two-page business plan.

Getting to grips with your year -- The tools and tricks that you use -- Creating the right business model for you -- What's going to work for you? -- Framework and flexibility -- Fun time, family time and free time -- Summary -- 7 Compassion -- If your heart isn't in it, why are you? -- What's love got to do with it? -- Love you, love what you do and love others too -- Take care of you -- take care of business -- Compassionate courage -- Building your business from the heart -- Compassion is contagious -- Try a little tenderness -- Leadership from the heart -- Put your heart into everything you do -- Summary -- 8 Change -- All change -- Facing, embracing and shaping change -- Awareness, acceptance and appreciation -- Where's the flow going? -- Change your perspective -- Making changes -- Take the rough with the smooth -- The absence of content -- All intertwines -- Entrepreneurial evolution -- 10 things that may need to change -- Mindful business -- INDEX.