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Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III / Zwick
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Vera Magin uses primary experimental data to explore the effects of information on marketing decisions
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context. Interestingly enough, empirical research studies have recently proved that relationship marketing
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findings and trends of their most important research topics. They discuss the present state of the art in
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insightful, intuitively appealing results. In Chapter 12 the authors set forth an agenda for future research
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