Cover -- Contents -- Prefaces -- RONALD CARTER 9 -- DIANE LARSEN-FREEMAN 10 -- LEONARD ORBAN 11 -- CARMEN ARGONDIZZO - Introduction 13 -- Section 1: Creativity, Cultures and Language Use -- RÉGINE LAUGIER - Languages, Cultures and the Discourse of Advertising 27 -- MARIE J. MYERS - Evaluating Creativity and Innovation in Second Language Teachers' Discourse 45 -- JOHN B. TRUMPER and MARTA MADDALON - Standard and Identity: Two Case Studies 63 -- Section 2: Creativity and Language Teaching -- ROSSELLA PUGLIESE and SERAFINA FILICE - Plurilingual Communication: A Polyglot Model for a Polyglot World 85 -- ANILA R. SCOTT-MONKHOUSE - Learner Autonomy and Multiple Intelligences in Vocabulary Learning: A Student-centred Project 111 -- IAN MICHAEL ROBINSON - Corpus Linguistics and Fairy Tales 125 -- FABRIZIA VENUTA - The Use of Films as a Second and Foreign Language Acquisition Resource 137 -- ANNA DE MARCO and EUGENIA MASCHERPA - The Role of Grammar Teaching: A Proposal for Chinese Students of Italian L2 147 -- Section 3: Creativity in Business Settings -- CARMEN ARGONDIZZO, ANNA MARIA DE BARTOLO, LYDIA GÒMEZ GARCÌA, MARTIÑA PIÑEIRO DE LA TORRE and ISABEL FIGUEIREDO-SILVA - Intercultural Communication in Academic and Professional Settings: Voices from Two European Projects 171 -- ERWIN SNAUWAERT - Intercultural Competence and CLIL as a Way to Business Orientation in Spanish Foreign Language 193 -- CLAIRE ELIZABETH WALLIS - From Reality Television to Reality Performance: The Use of Authentic Non-Didactic Materials 207 -- Y.L. TERESA TING - Into the Business Brains of Learners: How Neuroscience Research can Guide the Development of Language Learning Materials 223 -- PAOLA GAUDIO - Creativity from the Familiar to the Foreign: Learning Business English with the Help of Anglicisms 243 -- Section 4: Creativity and Technology.

TERESA GONÇALVES - The Usefulness of a Blended Learning Module in Erasmus Intensive Language Courses 261 -- LAURA CAPITANI - Wikis in Language Teaching: Creativity and Technology 275 -- CRISTIANA CERVINI - Online Creative Tasks to Enhance the Intercultural Value of a Multilingual Group of Students of Italian 287 -- MAXIMILLIAN MAURICE GOLD - Online News as a Didactic Source 303 -- CESARE ZANCA - Online Learning and Data Driven Learning in Translation Training and Language Teaching 317 -- MADDALENA TOSCANO, GRAZIELLA ACQUAVIVA and FLAVIA AIELLO - An On-line Course for Autonomous Learning of Swahili through Literature 335 -- Notes on Contributors 349.