Cover -- Preface -- Acknowledgements -- Contents -- Chapter 1. Technology and Its Importance to Business -- 1.1. Technology -- 1.2. Science Versus Technology -- 1.3. Essential Features of Technology -- 1.4. Importance of Technology to Business -- 1.5. Benefits of Technology for a Business Firm -- 1.6. Importance of Technology for the Economic Growth of a Nation -- 1.7. Technology and Humanity -- 1.8. Achieving Competitive Advantage Through Technology -- 1.9. Types of Technologies -- 1.10. Technology Portfolio -- 1.11. Technology Life Cycle -- 1.12. Technology as an Investment -- 1.13. National Technology Policy-Its Importance for the Technological Growth of a Nation -- Review Questions -- Chapter 2. Management of Technology -- 2.1. Management of Technology (MOT) -An Overview -- 2.2. Objectives of MOT (at Enterprise Level) -- 2.3. Objectives of MOT (at the National Level) -- 2.4. Strategic Management of Technology (SMOT) -- 2.5. Exploitation of Technology -- 2.6. Principles of MOT -- 2.7. The Role of R&D in an Organization -- 2.8. New Product Development Process -- Review Questions -- Chapter 3. Technology Forecasting -- 3.1. Technology Forecast -- 3.2. Methods of Forecasting Technology -- 3.3. Technology Obsolescence -- 3.4. Technology Discontinuity -- 3.5. Technology Audit -- 3.6. Technology Scouting -- Review Questions -- Chapter 4. Technology Generation and Innovation -- 4.1. Role of R&D in Technology Generation -- 4.2. Creativity -- 4.3. Linear Thinking Versus Lateral Thinking -- 4.4. Discovery Versus Invention -- 4.5. Invention Versus Innovation -- 4.6. Types of Inventions -- 4.7. Characteristics of Innovations -- 4.8. Characteristics of Innovative Organizations -- 4.9. Types of Innovations -- 4.10. Product Innovations vis-a-vis Process Innovations -- 4.11. Risks Associated with Innovations -- 4.12. Technology-Market Interaction.

4.13. Sources of Innovations -- 4.14. General Barriers to Innovation -- 4.15. Myths Associated with Innovation -- 4.16. Outsourcing Technology Innovation -- 4.17. Kaizen -- 4.18. Reason for the Failure of Innovations -- 4.19. Technology Transfer -- 4.20. Reverse Engineering -- 4.21. Value Analysis and Value Engineering -- 4.22. National Knowledge Commission's Report on the Status of Innovations in Indian Industry -- 4.23. Intrapreneurship -- 4.24. Management of Innovation -- Review Questions -- Chapter 5. Technology Absorption and Technology Diffusion -- 5.1. Technology Absorption -- 5.2. Technology Adoption -- 5.3. Technology Adaptation -- 5.4. Management of Technology Absorption -- 5.5. Technology Diffusion -- 5.6. Technology Cycles -- 5.7. Dominant Design -- 5.8. Diffusion Communication Channel -- 5.9. Differences Between Technology Absorption and Technology Diffusion -- 5.10. Benefits of Technology Diffusion -- 5.11. Management of Technology Diffusion -- 5.12. Indian Telecom Sector - Growth Through Faster Diffusion -- Review Questions -- Chapter 6. Business Strategy and Technology Strategy -- 6.1. Strategy and Strategic Management -- 6.2. Technology Strategy -- 6.3. Linking Business and Technology Strategy -- 6.4. Core Competency -- 6.5. SWOT Analysis-Use of SWOT Matrix in the Formulation of a Competitive Business Strategy -- 6.6. Vertically Integrated Corporation -- 6.7. STMS (Strategic Technology Management System ) Life Cycle Management -- 6.8. Sustainable Competitive Advantage -- 6.9. Characteristics of Companies that Manage Technology Successfully -- Review Questions -- Chapter 7. Organizational Structure, Organizational Learning and Leadership -- 7.1. Human Resource for Managing Technology -- 7.2. The Importance of Organizational Structure -- 7.3. The Need for Improved Relationship Between the Different Functional Disciplines.

7.4. The Structure for an Innovative Organization -- 7.5. Project Management Approach -- 7.6. The Role of a Leader in an Innovative Organization -- 7.7. Risks and Uncertainties Associated with Technology -- 7.8. Organizational Learning -- 7.9. Knowledge Management -- 7.10. Change Management -- Review Questions -- Chapter 8. Intellectual Property Rights -- 8.1. Type of Properties -- 8.2. Intellectual Property -- 8.3. Intellectual Property Rights (IPR) -- 8.4. Need to Protect Intellectual Property -- 8.5. The Disincentives of Intellectual Property Rights -- 8.6. Intellectual Property Versus Industrial Property -- 8.7. Patents -- 8.8. Patentable and Non-Patentable Inventions -- 8.9. Types of Patent Applications in India -- 8.10. Patent Specification -- 8.11. Patent Specification Versus Knowhow -- 8.12. 'Patent Pending' Terminology -- 8.13. 'True and First' Inventor -- 8.14. Publication of Patent Applications -- 8.15. Patent Search -- 8.16. Important Points on Patents -- 8.17. Industrial Designs -- 8.18 . Trademarks -- 8.19. Trade Names -- 8.20. Service Marks -- 8.21. Certification Marks -- 8.22. Collective Trademarks -- 8.23. Copyrights -- 8.24. Geographical Indications -- 8.25. TRIPS -- 8.26. Trade Secrets -- 8.27. Licencing Intellectual Property as a Business Strategy -- 8.28. Patent Strategy -- Bibliography -- Index.