Blogging For Dummies.
Title:
Blogging For Dummies.
Author:
Gardner, Susannah.
ISBN:
9780470285176
Personal Author:
Edition:
2nd ed.
Physical Description:
1 online resource (386 pages)
Series:
For dummies
Contents:
Blogging For Dummies, 2nd Edition -- Contents at a Glance -- About the Authors -- Authors' Acknowledgments -- Table of Contents -- Introduction -- About This Book -- Conventions Used in This Book -- What You're Not to Read -- Foolish Assumptions -- How This Book Is Organized -- Icons Used in This Book -- Where to Go from Here -- Part I: Getting Started with Blogs -- Chapter 1: Discovering Blog Basics -- Making Yourself Comfortable with Blogs -- Getting a Blog Started -- Choosing What to Blog About -- Creating a Successful Blog -- Chapter 2: Starting a Blog -- Starting a Blog with Blogger -- Writing a Post -- Publishing Your Post -- Viewing Your Blog Post -- Setting the Dashboard Settings -- Customizing Your Template -- Chapter 3: Entering the Blogosphere -- Understanding What Happens When You Publish -- Blogging Ethically -- Blogging - and Keeping Your Job -- Blogging without Embarrassing Your Mother or Losing Friends -- Protecting Your Privacy and Reputation -- Part II: Setting Up Your Blog -- Chapter 4: Choosing Blog Software -- Deciding on the Right Blogging Software -- Understanding Hosted Blog Software -- Understanding Blog Software You Install on Your Own Server -- Chapter 5: Dropping Code into Your Skill Set -- Coding Your Blog with Style -- Featuring YouTube Videos -- Chapter 6: Hosting Your Blog -- Registering a Domain -- Finding Web hosting -- Installing Blog Software -- Chapter 7: Customizing Your Blog -- Designing Your Blog -- Tiptoeing Through Templates -- Putting a Web Designer to Work -- Part III: Fitting In and Feeling Good -- Chapter 8: Finding Your Niche -- Deciding What Belongs on Your Blog -- Learning from the Pros -- Reaching Out to Other Bloggers -- Chapter 9: Creating Great Content -- Knowing Your Audience -- Writing Well and Frequently -- Getting Interaction Going with Comments -- Linking to Serve the Reader.
Breaking Through a Blank Screen -- Chapter 10: Handling Spam and Comments -- Recognizing Unwanted Comments -- Moderating Comments -- Fighting Spam with Software -- Dealing with Coverage on Other Blogs -- Part IV: Adding Bells and Whistles -- Chapter 11: Reaching Out with RSS -- Getting the Goods on Web Feeds -- Subscribing to an RSS Feed -- Making the Most of RSS -- Bringing It All Together -- Chapter 12: Building the Sidebars -- Adding the Usual Suspects -- Creating Cameo Appearances -- Finding Goodies for Your Sidebars -- Surveying the Field -- E-Mailing Your Posts -- Chapter 13: Making the Most of Photos -- Getting Equipped -- Choosing Visuals for Your Blog -- Editing Photos -- Inserting Photos into Blog Posts with Flickr -- Chapter 14: Saying It Better with Podcasts -- Deciding to Podcast -- Planning Your Podcast -- Assessing the Tools -- Dressing Up Your Podcast -- Publishing Your Podcast -- Promoting Your Podcast -- Part V: Marketing and Promoting Your Blog -- Chapter 15: Measuring Blog Presence -- Finding Out About Statistics -- Getting Web Stats -- Finding Out What Others Are Saying -- Chapter 16: Making Mad Mad Money -- Finding Out How Advertising Works -- Getting Advertising Going -- Putting Ads on Your Blog -- Putting Ads in Your RSS Feeds -- Getting Paid to Post -- Tying in Affiliate Marketing -- Seeking Sponsorships -- Accepting Gifts, Not Obligations -- A Final Word of Warning -- Chapter 17: Blogging for Companies -- Putting Blogs to Work for Your Business -- Planning for Business Blog Success -- Delivering with Technology -- Advertising on Blogs -- Bringing It All Together -- Part VI: The Part of Tens -- Chapter 18: Ten Ways of Growing Community -- Write -- Reply -- Visit and Participate -- Add Guest Bloggers -- Try E-Mail and Newsletters -- Track and Customize -- Develop Solutions -- Check Your Code and Software -- Have Contests.
Ask Your Readers -- Chapter 19: Ten Cool Tricks for Making Your Blog Shine -- Twittering Your News -- Blogmapping -- Sharing the Weather -- Polling the Masses -- Tying in Social Bookmarking -- Flying High with Tag Clouds -- Going Web 2.0 with Big Footers -- Digging It -- Dressing Up with Avatars -- Connecting with MyBlogLog -- Chapter 20: Ten Blogs You Should Know -- Engadget -- defective yeti -- Daily Kos -- Pug-A-Day -- Problogger -- TreeHugger -- TMZ -- A List Apart -- Copy Blogger -- Improv Everywhere -- Glossary -- Index.
Abstract:
Everybody's doing it! And while that logic never got far with your mother, it's a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They've actually influenced everything from a company's image to the outcome of a local election. Because the blogosphere is pretty crowded, it's a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you've been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging. You'll find out how to: Make your blog stand out in a crowd, build an audience, and even make it pay Choose the best software options, boost readership, and handle comments Generate revenue from your blog with ads and sponsorships Protect your privacy and your job Deal with spam and the inappropriate comments from that guy who posts several times a day Find your niche Attract and keep readers Use your blog to promote your business, cause, or organization Add audio, video, cool widgets, and more Ready? Get Blogging for Dummies and let's get started!.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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