E-commerce Relationship Marketing.
Title:
E-commerce Relationship Marketing.
Author:
Fjermestab, Jerry.
ISBN:
9781845442156
Personal Author:
Physical Description:
1 online resource (60 pages)
Series:
Journal of Enterprise Information Management ; v.17, 6
Journal of Enterprise Information Management
Contents:
Contents -- Abstracts & keywords -- Guest editorial -- E-relationship marketing -- From "ancient" to "modern" -- Text clustering and summary techniques for CRM message management -- SiteQual -- The impact of e-marketplaces on dyadic buyer-supplier relationships -- Integrating diverse ERP systems -- Note from the publisher.
Abstract:
E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer.Previously published in: Enterprise Information Management, Volume 17, Number 6, 2004.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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