Contents -- Introduction -- PART I Starting up -- CHAPTER 1 Getting started: flexing your muscles on eBay -- eBay rules and etiquette -- Reserves and starting prices -- PayPal -- Your listing or online advert -- Delivery -- CHAPTER 2 Selling via your own online shop -- Planning for the simplest online shop -- Do your research -- Shopping carts, checkout and payment -- Website security -- CHAPTER 3 Testing your sales system -- Describing the goods -- Testing checkout -- Delivering the goods -- Common errors -- Handling complaints and refunds -- PART II Selling things large and small -- CHAPTER 4 Selling via Amazon -- Selling books on Amazon -- What else can you sell on Amazon? -- How to start the process -- How to find your way through the different choices you have as a seller -- The next steps -- Sorting out a delivery system -- Further choices -- How to make money on Amazon by doing almost nothing at all -- CHAPTER 5 Selling a house online -- Getting started -- How do you know what price to ask? -- Photographing and presenting your house -- PART III Selling intangibles: ideas and creativity -- CHAPTER 6 Making money from information -- Measure and test -- Build a team -- Revenue sources -- CHAPTER 7 Selling leads -- Content -- What kinds of partner businesses generate the best income for your site? -- Honesty is the best policy -- Growing your leads business -- CHAPTER 8 Selling in a virtual world: how to make your creativity pay on social network sites -- How do you follow Spike's example? -- Finding your niche -- CHAPTER 9 If at first you don't succeed -- an online millionaire's story -- Lessons from Richard's story -- Some advice from Richard.