Cover image for Visual Design Fundamentals : A Digital Approach.
Visual Design Fundamentals : A Digital Approach.
Title:
Visual Design Fundamentals : A Digital Approach.
Author:
Clayton, Mike.
ISBN:
9781584506898
Personal Author:
Edition:
3rd ed.
Physical Description:
1 online resource (424 pages)
Contents:
CONTENTS -- INTRODUCTION -- CHAPTER 1 DESIGN ELEMENTS -- Introduction -- Elements of Design -- Line -- Shape -- Negative Space -- Volume -- Value -- Color -- Texture -- Summary -- CHAPTER 2 PRINCIPLES OF DESIGN -- Introduction -- Principles of Design -- Gestalt -- Unity or Harmony -- Unity and Placement Using Line -- Unity and Placement Using Shape -- Repetition Using Line -- Repetition Using Shape -- Rhythm -- Unity Using Value -- Unity and Continuity -- Variety -- Focal Point and Visual Hierarchy -- Balance -- Summary -- CHAPTER 3 INTRODUCTION TO CONTENT AND FORM: PROBLEM SOLVING AND THE DIGITAL PROCESS -- Introduction -- Introduction to Design Projects -- Conceptual Process -- Step 1: Research and Define the Problem -- Step 2: Preliminary Solutions, Organized List of Options, and Thumbnail Sketches -- Step 3: Roughs-Refined Preliminary Visual Design Solutions and Alternatives -- Step 4: Composites or Comps -- Step 5: The Final Design or Finish -- Production Process -- Computer Applications Used in Design -- Software Applications for Graphics -- How to Use Design Applications and This Book -- Summary -- CHAPTER 4 DESIGN PROJECT 1 (PART 1): ABSTRACTION THROUGH SIMPLIFICATION -- Introduction to Abstraction -- Four Basic Methods of Abstraction -- Method One: Simplification -- Content: The Basic Problem Defined -- Background: Shape -- Conceptual Process -- Production Process -- Scanning Basics -- The Rectangle and Ellipse Tools -- Using Basic Shapes to Create the First Design -- The Pathfinder Panel -- The Shape Modes -- The Pathfinder Tools -- Resizing Shapes -- The Polygon Tool -- The Pathfinder Revisited -- The Hand Tool -- The Line Segment Tool -- Finishing the Design -- Setting the Fills and Strokes -- Clipping Masks -- Using the Pen Tool -- Tracing the Hole Punch Study -- Finishing the Design -- Summary.

CHAPTER 5 DESIGN PROJECT 1 (PART 2): ABSTRACTION THROUGH REPETITION -- Method Two: Repetition -- Content: The Basic Problem Defined -- Background -- Conceptual Process -- Production Process -- Now for a Little Trick -- Summary -- CHAPTER 6 DESIGN PROJECT 1 (PART 3): ABSTRACTION USING LINE AND SHAPE -- Method Three: Line and Shape -- Content: The Basic Problem Defined -- Background -- Conceptual Process -- Production Process -- Changing the Weight -- Changing Caps and Joins -- Changing Stroke Alignment -- Summary -- CHAPTER 7 DESIGN PROJECT 1 (PART 4): ABSTRACTION USING TYPE COMBINATION -- Method Four: Type Combination -- Content: The Basic Problem Defined -- Background -- Conceptual Design Process and Discerning the Interesting Parts of Letterforms -- Production Process -- Converting Type to Paths: Creating Outlines -- Using the Transform Tools: Reflect and Scale -- The Direct Selection Tool: "Pulling" Points -- Changing Fills and Strokes Using the Tools Panel -- Using the Transform Tools: Rotate and Scale -- Summary -- CHAPTER 8 DESIGN PROJECT 2: USING METHODS OF ABSTRACTION TO CREATE A LOGO -- Abstraction Overview -- Content: The Basic Problem Defined -- Background: From Design to Communication -- Conceptual Process -- Production Process -- Summary -- CHAPTER 9 DESIGN PROJECT 3: FIGURE ABSTRACTION AND NONOBJECTIVE SHAPE -- Introduction and the Basic Problem Defined -- Background -- Conceptual Process -- All Five Designs: Conceptual Process -- Summary -- CHAPTER 10 DESIGN PROJECT 4: VALUE -- Introduction -- Content: The Basic Problem Defined -- Background -- Conceptual Process -- Production Process (Traditional and Digital) -- Preparing Your Project -- Selecting the Source Material -- Changing the Levels of an Image -- Creating the First Drawing -- Creating the Simplified Drawing -- Grouping Sublayers.

Changing the Stacking Order of Groups in Layers -- The Swatches Panel -- Creating Swatches -- Deleting Swatches -- Applying Swatches -- Redefining Swatches -- Finishing the Design -- Summary -- CHAPTER 11 DESIGN PROJECT 5: COLOR AND COLOR THEORY -- Introduction -- Content: Background in Color Theory -- Defining Color -- Color and Unity -- Color Unity via Tonality -- Color and Variety -- Warm and Cool Colors -- Color Discord -- Color and Design -- Content: Basic Problem Defined -- Conceptual Process -- Mixing Colors -- Mixing and Adding Colors to the Swatches Panel -- Summary -- CHAPTER 12 DESIGN PROJECT 6: TYPEFACE DESIGN -- Introduction -- Content: Background -- Historic Classification of Type -- Type Styles -- Visual and Information Hierarchy -- Type as an Element of Design Summary -- Content: The Basic Problem Defined -- Fonts and Your Operating System -- Character and Paragraph Panels -- The Type Tools -- Research -- Thumbnails -- Roughs -- Composites -- Creating Visual Depth Using Value -- Color -- Transparency -- Pattern -- A Quick Review -- Preparing Your Document -- Outputting Your Poster/Design Using Page Tiling -- Summary -- CHAPTER 13 DESIGN PROJECT 7: DIGITAL MONTAGE/COLLAGE -- Introduction -- Content: Basic Problem Defined -- Background Information -- Conceptual Process and the Project Details -- Document Setup -- Saving a New Image -- Color Correction -- Levels -- Combining Images from Separate Files -- Layers -- Masking -- Using Selections and Masks Together -- Transformation Tools -- Using Illustrator with Photoshop -- Layer Blending Modes -- Filters -- Using Text in Photoshop -- Finishing Up the Design -- Printing It Out -- Summary -- APPENDIX: ABOUT THE CD_ROM -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q-R -- S -- T -- U -- V -- W -- X -- Z.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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