Killer Web Content : Make the Sale, Deliver the Service, Build the Brand.
Title:
Killer Web Content : Make the Sale, Deliver the Service, Build the Brand.
Author:
McGovern, Gerry.
ISBN:
9781408101889
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (225 pages)
Contents:
Cover -- Contents -- Acknowledgements -- Part I: The Theory -- 1 Do you have the killer instinct? -- 2 Why less is more -- 3 Why content is not king -- Part II: The Practice -- 4 Why you need to ban "users" -- 5 Killer Web Content's "Six Cs" -- 6 Carewords: The keys to action -- 7 Killer headings and summaries -- 8 To blog or not to blog? -- 9 Search: How to get found -- 10 Case study -- Part III: The Boring (But Important) Stuff -- 11 Researching for the killer Web content -- 12 The importance of being organized -- 13 Collaboratively created content rocks -- A Final Word -- 14 Your words are powerful things -- Appendices -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- W -- Y.
Abstract:
Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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