TITLE PAGE -- COPYRIGHT PAGE -- PREFACE -- ACKNOWLEDGMENTS -- CHAPTER 1 THE IDEA REVOLUTION -- WHAT'S IN AN IDEA? -- HOW IDEAS DRIVE A CULTURE OF HIGH PERFORMANCE -- THE NEED FOR MANAGERIAL HUMILITY -- WHY ORGANIZATIONS NEVER RUN OUT OF IMPROVEMENT OPPORTUNITIES -- OVERVIEW OF THE BOOK'S MAIN POINTS -- CONCLUSION -- CHAPTER 2 THE POWER OF SMALL IDEAS -- EXCELLENCE DEPENDS ON SMALL IDEAS -- SMALL IDEAS AND RAPID ORGANIZATIONAL LEARNING -- SUSTAINABLE COMPETITIVE ADVANTAGE -- HOW SMALL IDEAS LEAD TO BIG ONES -- THE TRUE CURRENCY OF MANAGING IDEAS -- KEY POINTS -- CHAPTER 3 THE PITFALLS OF REWARDS -- SOME INCONVENIENT EVIDENCE -- WHY DO PEOPLE STEP FORWARD WITH IDEAS? -- THE INVISIBLE COSTS OF REWARDS -- REWARD SYSTEMS THAT WORK -- KEY POINTS -- CHAPTER 4 MAKING IDEAS EVERYONE'S JOB -- "IT'S NOT YOUR JOB TO THINK" -- MAKING IDEAS PART OF EMPLOYEES' WORK -- MAKING IDEAS PART OF THE WORK OF SUPERVISORS -- MAKING IDEAS PART OF THE WORK OF MIDDLE MANAGERS -- MAKING IDEAS PART OF THE WORK OF SENIOR LEADERS -- MAKING IDEAS PART OF THE ORGANIZATION'S WORK -- KEY POINTS -- CHAPTER 5 PUTTING THE PROCESS IN PLACE -- CHARACTERISTIC 1: IDEAS ARE ENCOURAGED AND WELCOMED -- CHARACTERISTIC 2: SUBMITTING IDEAS IS SIMPLE -- CHARACTERISTIC 3: EVALUATION OF IDEAS IS QUICK AND EFFECTIVE -- CHARACTERISTIC 4: FEEDBACK IS TIMELY, CONSTRUCTIVE, AND INFORMATIVE -- CHARACTERISTIC 5: IMPLEMENTATION IS RAPID AND SMOOTH -- CHARACTERISTIC 6: IDEAS ARE REVIEWED FOR ADDITIONAL POTENTIAL -- CHARACTERISTIC 7: PEOPLE ARE RECOGNIZED, AND SUCCESS IS CELEBRATED -- CHARACTERISTIC 8: IDEA SYSTEM PERFORMANCE IS MEASURED, REVIEWED, AND IMPROVED -- KEY POINTS -- CHAPTER 6 FOCUSING ON WHAT MATTERS MOST -- CHOOSING WHAT TO FOCUS ON -- MAKING FOCUS A WAY OF LIFE -- KEY POINTS -- CHAPTER 7 GETTING MORE AND BETTER IDEAS -- HOW PEOPLE COME UP WITH IDEAS -- IDEA ACTIVATORS.

HOW TO BROADEN EMPLOYEES' PERSPECTIVES -- IMPROVING ALERTNESS TO PROBLEMS AND OPPORTUNITIES -- KEY POINTS -- CHAPTER 8 LIBERATION AND TRANSFORMATION -- IDEAS AND ATTITUDES -- IDEAS AND RESPECT, TRUST, AND INVOLVEMENT -- IDEAS AND INTERPERSONAL RELATIONS -- HOW IDEAS COUNTER LEARNED HELPLESSNESS -- IDEAS AND A HIGH-PERFORMANCE CULTURE -- PARTING THOUGHTS -- KEY POINTS -- NOTES -- INDEX -- ABOUT THE AUTHORS.