Mastering Business Planning and Strategy.
Title:
Mastering Business Planning and Strategy.
Author:
Elkin, Paul.
ISBN:
9781854184368
Personal Author:
Edition:
2nd ed.
Physical Description:
1 online resource (194 pages)
Contents:
The author -- Icons -- Contents -- 1 Mastering Business Success -- 2 Mastering strategic analysis -- 3 Mastering market analysis -- 4 Mastering the volume - cost - profit relationship -- 5 Mastering organizational analysis -- 6 Mastering option appraisal -- 7 Mastering strategic leadership -- 8 Mastering performance measurement -- 9 Mastering new business development.
Abstract:
Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
Click to View