Business web strategy design, alignment and application
Title:
Business web strategy design, alignment and application
Author:
Al-Hakim, Latif, 1946-
ISBN:
9781605660257
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2009.
Physical Description:
electronic texts (xxv, 382 p. : ill.) : digital files.
Contents:
Section I. Design Web Strategy: Chapter I. Using Patterns for Engineering High-Quality E-Commerce Applications / Pankaj Kamthan, Hsueh-Ieng Pai -- Chapter II. Informing Industry via Academic Research in ICT Skill and Capability Development / Krassie Petrova, Dawn Medlin -- Chapter III. The Impact of New Trends in the Delivery and Utilization of Enterprise ICT on Supplier and User Organizations / Jiri Vorisek, George Feuerlicht -- Chapter IV. Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler / Javier Soriano... [et al.] -- Chapter V. Customer Relationship Management (CRM): An In-Depth Analysis / Mahesh Raisinghani ... [et al.] -- Chapter VI. Different Web Strategies for Different E-Marketplaces / L. Geppert.
Section II. Aligning Web Strategy to Corporate Strategy: Chapter VII. Trends of Web Services Adoption: A Synthesis / Vincent C. Yen -- Chapter VIII. Web & RFId Technology: New Frontiers in Costing and Process Management for Rehabilitation Medicine / Massimo Memmola, Giovanna Palumbo, Mauro Rossini -- Chapter IX. The Web Strategy Development in the Automotive Sector / Massimo Memmola, Alessandra Tzannis -- Chapter X. Adaptive Mobile Web Browsing Using Web Mining Technologies / Wen-Chen Hu ...[et al.] -- Chapter XI. Integration of Public University Web Sites and Learning Management Systems / Bernard Ostheimer, Axel C. Schwickert -- Chapter XII. Innovating through the Web: The Banking Industry Case / Chiara Frigerio.
Section III. Applications of Web Strategy: Chapter XIII. An Action Research Case Study of the Facilitators and Inhibitors of E-Commerce Adoption / Orla Kirwan, Kieran Conboy -- Chapter XVI. Acceptance of the Mobile Internet as a Distribution Channel for Paid Content in Germany / Svenja Hagenhoff ... [et al.] -- Chapter XV. Information Quality Satisfaction of Communication Portals: A Study of Central Cyber Government Office (CCGO) of the Hong Kong Government / Kevin K. W. Ho -- Chapter XVI. The Evaluation of IT Investments through Real Options / Maria Alice Frontini, Fernando José Barbin Laurindo -- Chapter XVII. Strategic Use of the Internet and Organizational Structure for E-Business: "Celta" Case at GM Brazil / Silvia Novaes Zilber -- Chapter XVIII. On the Use of Soft Computing Techniques for Web Personalization / G. Castellano, A. M. Fanelli, M. A. Torsello.
Abstract:
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this collection is aimed at managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.
Added Corporate Author:
Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-024-0