WordPress 2.9 -Commerce -- Table of Contents -- WordPress 2.9 -Commerce -- Credits -- About the Author -- About the Reviewers -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Reader feedback -- Customer support -- Errata -- Piracy -- Questions -- 1. Getting Started with WordPress and e-Commerce -- Why WordPress -- WordPress is free (as in money) -- WordPress is free (as in speech) -- WordPress is widely used -- WordPress is flexible and extensible -- About the WP e-Commerce plugin -- Site and business possibilities -- Photography shop -- Music shop with digital downloads -- Clothing shop -- Accessory shop -- WP e-Commerce feature overview -- Organization and layout -- Shortcodes, tags, and widgets -- Easy integration with all WordPress themes -- Products and merchandising -- Product groups -- Product variations -- Checkout and payments -- Marketing tools -- Coupons -- Suggested items -- Integration with external sites -- Test platform -- Summary -- 2. Getting Ready to Sell -- Installing the WP e-Commerce plugin -- Installing from the WordPress Dashboard -- Manual installation -- Plugin activation -- Installing third-party themes -- Installing themes through the WordPress Dashboard -- Uploading themes via FTP -- Activating third-party themes -- Enabling and disabling comments -- Disabling comments globally -- Disabling comments on individual posts and pages -- Removing comment traces from your theme -- Setting up a static front page -- Using widgets -- Creating text widgets -- Complementary plugins -- Akismet -- All in One SEO Pack -- Google XML Sitemaps -- WP-DB-Backup -- WP-Polls -- Adding a contact form -- WordPress SpamFree contact form -- Contact Form 7 -- cforms II -- Adding a business blog -- Summary -- 3. Configure Your e-Commerce Settings -- General Settings.

Base Country/Region, Tax Settings, and Language -- Default language -- Currency Settings -- Presentation Settings -- Button Settings -- Product Settings -- Product Page Settings -- Shopping Cart Settings -- Cart Location -- Use Sliding Cart -- Display "+ Postage & Tax" -- Product Group Settings -- Show Product Group Description -- Show Product Group Thumbnails -- Show Product Count per Product Group -- Thumbnail Settings -- Pagination settings -- Comment Settings -- Admin Settings -- Digital downloads -- Purchases -- E-mail settings -- URL Settings -- Checkout settings -- Summary -- 4. Managing Your Product Catalog -- Creating new products -- Creating a new physical product -- Creating a new digital product -- Groups, categories, and tags -- Groups and categories -- Deleting categories and groups -- Product Categories widget -- Tags -- Price and Stock Control -- Variations -- Advanced Options -- Custom Meta -- Merchant Notes -- Personalisation Options -- Summary -- 5. User Accounts: Customers and Staff -- Enabling user registrations -- Understanding WordPress roles -- Administrator -- Editor -- Author -- Contributor -- Subscriber -- Staff accounts -- Creating staff users -- Manual registration -- Self-registration -- Customer accounts -- Creating a test customer account -- Dealing with the WordPress Dashboard -- Redirect customer logins with 'Peter's Login Redirect' -- Dominate logins with 'Theme My Login' -- Purchase history -- Summary -- 6. Checkout and Payment Setup -- Planning the checkout process -- Payment gateway versus merchant account -- Integration and checkout seamlessness -- Available payment gateways -- Chronopay -- Google Checkout -- Manual Payment / Test Gateway -- PayPal Payments Standard -- PayPal Express Checkout -- PayPal Payments Pro -- Authorize.net -- Setting up PayPal Standard -- Playing in the sandbox.

WP e-Commerce Payment settings -- Setting up IPN -- Set up Auto Return -- The test transaction -- Setting up Google Checkout -- Playing in Google's sandbox -- WP e-Commerce Payment settings -- Google integration settings -- The test transaction -- Summary -- 7. Shipping, Taxes, and Processing Orders -- Locations and tax setup -- Shipping Options and Calculators -- General Shipping Settings -- Shipping Modules -- Flat Rate -- Table Rate -- Weight Rate -- Using an external Shipping Calculator -- UPS Calculator -- USPS Calculator -- Processing a test order -- E-mails sent to the customer -- E-mails sent to you -- Sales log -- Summary -- 8. Themes and Design Elements -- WP e-Commerce included widgets -- Latest Products widget -- Price Range widget -- Product Donations widget -- Product Tags widget -- Product Categories widget -- Product Specials widget -- Shopping Cart widget -- Shortcode and PHP tags -- Display default products -- Display shopping cart -- List categories -- Display products from a specific group -- Add to Cart / Buy Now -- WP e-Commerce theme engine -- Creating a new e-Commerce theme -- Tweaking your WordPress theme -- CSS basics -- CSS selectors -- Class and ID selectors -- CSS properties and values -- Changing the header image -- Replacing the theme fonts -- Changing the theme colors -- Additional CSS tutorials -- Additional WP e-Commerce themes -- WP e-Commerce tips -- Change the appearance of the shopping cart widget -- Use a custom Add to Cart image -- Remove the sidebar Google Checkout button -- Summary -- 9. Deploy, Secure, and Maintain Your Shop -- Getting ready to deploy -- Necessary WordPress adjustments -- Your WordPress database -- Database export via phpMyAdmin -- Database export via command line -- Hosting and domain names -- Uploading your shop -- Setting up a new database -- Importing your WordPress database.

Uploading your WordPress files -- Editing your WordPress config file -- Man the hatches-essential site security -- User passwords -- Rename or replace the admin user -- WordPress and plugin updates -- SSL for Dashboard login -- Eliminate directory browsing -- Backups-preparing for disasters -- Database backup and restoration -- Server data backup and restoration -- Summary -- 10. Alternative e-Commerce Plugins -- YAK (Yet Another Kart) -- What YAK offers -- Basic YAK setup and usage -- Adding a new product with YAK -- eShop -- What eShop offers -- Basic eShop setup and usage -- Adding a new product with eShop -- Shopp -- What Shopp offers -- WordPress Simple PayPal Shopping Cart -- What WordPress Simple PayPal Shopping Cart offers -- Basic WordPress Simple PayPal Shopping Cart setup and usage -- Adding a new product with WPSPSC -- Market Theme -- What the Market Theme offers -- Summary -- 11. Marketing Your Shop -- Coupons and discounts -- Cross sales -- 'Share This' plugin -- Purchasing advertising -- Google AdWords -- Microsoft adCenter -- E-mail, newsletters, and blogging -- E-mail/newsletters -- Option 1: Spreadsheet only -- Option 2: Find a plugin for WordPress -- Option 3: A third-party service -- Business blogging -- Summary -- A. Gold Cart Module Extendibility -- Purchasing and installing the Gold Cart module -- Installing the Gold Cart files -- Grid View -- Multiple image upload -- Product search option -- Additional payment gateways -- DropShop and other modules -- Summary -- B. Setting Up a WAMP Testing Platform -- Download and install WampServer -- Overview and configuration -- Enable the rewrite module -- Running a test server -- Install WordPress -- Summary -- Index.