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Cyberbranding: Brand Building in the Digital Economy
Title:
Cyberbranding: Brand Building in the Digital Economy
Author:
Breakenridge, Deirdre, author.
ISBN:
9780130897107
Personal Author:
Breakenridge, Deirdre, author.
Edition:
1st edition.
Physical Description:
1 online resource (368 pages).
Series:
Financial Times Prentice Hall books

Financial Times Prentice Hall books.
Local Note:
O'Reilly
Subject Term:
Brand choice.

Electronic commerce.

Marques de commerce -- Choix.

Commerce électronique.

Electronic commerce. (OCoLC)fst00906906

Brand choice. (OCoLC)fst00837875
Genre:
Electronic books.
Added Corporate Author:
O'Reilly for Higher Education (Firm),

Safari, an O'Reilly Media Company.
Electronic Access:
https://learning.oreilly.com/library/view/~/0130897108/?ar
https://learning.oreilly.com/library/view/~/0130897108
https://go.oreilly.com/library-access/library/view/-/0130897108/?ar
Holds: Copies:

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