PrestaShop 1.5 Beginner's Guide -- Table of Contents -- PrestaShop 1.5 Beginner's Guide -- Credits -- About the Authors -- About the Reviewers -- www.PacktPub.com -- Support files, eBooks, discount offers and more -- Why Subscribe? -- Free Access for Packt account holders -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Time for action - heading -- What just happened? -- Pop quiz - heading -- Have a go hero - heading -- Reader feedback -- Customer support -- Errata -- Piracy -- Questions -- 1. Getting Started -- Know your business -- Downloading PrestaShop -- Technical requirements -- Time for action - transferring files to your web host -- What just happened? -- Making a database -- Time for action - creating a database -- What just happened? -- How to install PrestaShop -- Time for action - the PrestaShop auto-installer -- What just happened? -- Post-install security -- Deleting the install folder -- Time for action - how to delete the install folder -- What just happened? -- Renaming the admin folder -- Time for action - renaming the admin folder -- What just happened? -- Your shop front explained -- Your shop-back explained -- Time for action - logging in to your PrestaShop control panel -- What just happened? -- Control panel guided tour -- Have a go hero - hunt the PrestaShop thimble -- Before we continue -- Pop quiz - a few questions about Chapter 1 -- Summary -- 2. Back Office -- Dashboard -- Catalog -- Orders -- Customers -- Price rules -- Shipping and localization -- Modules -- Arranging key modules -- Cart block -- Time for action - installing the shopping cart module -- What just happened? -- What goes on your home page? -- Unique Selling Proposition (USP) -- Time for action - how to add your content to your home page -- What just happened? -- Secure payment.

Time for action - using the content management system -- What just happened? -- Moving modules around -- Time for action - moving modules -- What just happened? -- Preferences -- Time for action - changing the default image size -- What just happened? -- PrestaShop themes -- Finding themes -- Choosing a great theme -- Installing the themes -- Time for action - installing a PrestaShop theme -- What just happened? -- Pop quiz - themes and things -- Customizing your template -- Important preliminary point -- Time for action - creating a new template -- What just happened? -- Editing your CSS file -- Background color -- Font size -- Themes summary -- Time for action - uploading your company/store logo -- What just happened? -- Advanced parameters and administration -- Time for action - making a customer account -- What just happened? -- Permanent links block -- Stats -- Creating the "must have" pages -- Delivery -- Legal notice -- Terms and conditions -- About us -- Contacting your store -- Contacts -- Time for action - creating departments to contact -- What just happened? -- Multistore feature -- Downloadable products -- Are you an existing user of osCommerce? Let's import it to PrestaShop -- Summary -- 3. Merchandising for Success -- Shop categories -- Planning your category structure -- Creating your categories -- Time for action - how to create product categories -- What just happened? -- Creating content for your categories and subcategories -- Time for action - adding category descriptions -- What just happened? -- Adding products -- Product descriptions that sell -- Actually selling the product -- Ask for the sale -- Create some images with GIMP -- Time for action - how to add a product to PrestaShop -- What just happened? -- Highlighting products -- New products -- Time for action - how to highlight your newest products -- What just happened?.

Specials -- Time for action - creating a special offer -- What just happened? -- Recently viewed -- Best sellers -- Accessories -- Time for action - creating an accessory -- What just happened? -- Features -- Time for action - using PrestaShop's features -- What just happened? -- Attributes -- Time for action - an attributes example -- What just happened? -- Have a go hero - the combinations generator -- Customizing -- Time for action - allowing your customers to customize -- What just happened? -- Product mania! -- Pop quiz - a few product marketing questions -- Summary -- 4. Getting More Customers -- SEO: Search Engine Optimization -- Which keywords should we use? -- Discovering the value of keywords -- Meta tags -- Types of meta tags -- Time for action - PrestaShop meta tags -- What just happened? -- Tag clouds -- Time for action - creating a tag cloud -- What just happened? -- Friendly URLs -- Time for action - how to get search-friendly URLs -- What just happened? -- Canonical URLs -- Time for action - choosing your canonical URL -- What just happened? -- Writing and displaying articles -- Good ideas when writing articles -- Make your articles easy to read -- Think about your audience -- Sell, but sell subtly -- Page formatting and keyword density -- How many times should the keywords/phrases be used? -- Quick tips -- Writing the summary -- Using the CMS -- Time for action - creating the article -- What just happened? -- robots.txt -- Time for action - creating robots.txt -- What just happened? -- Helping Google with sitemaps -- Time for action - Google sitemaps tutorial -- What just happened? -- PrestaShop search weightings -- Switching languages -- Time for action - enabling a second language -- What just happened? -- Creating translations -- Time for action - translating product descriptions -- What just happened?.

Time for action - translating your whole website -- What just happened? -- Languages conclusion -- Pop quiz - PrestaShop search -- Summary -- 5. Tools, Newsletters, Extra Income, and Statistics -- Exploring the Preferences tab -- Useful preferences -- General -- Orders -- Cart redisplay at login -- Store contacts -- E-mail -- Image -- Localization -- Maintenance -- Administration -- Menus -- Time for action - customizing your tabs -- What just happened? -- Quick access -- Time for action - creating a Quick access -- What just happened? -- Pop quiz - tools and preferences challenge -- E-mail marketing with newsletters -- Most people don't buy! -- Why? -- The stages of e-mail marketing -- Setting up the newsletter module -- Time for action - the newsletter module -- What just happened? -- Switching on product notifications -- Time for action - product notifications -- What just happened? -- Powerful newsletter modules -- Building a big list of subscribers -- Understanding what a newsletter is -- Incentives -- What to give away -- Offering more via e-mail -- Creating newsletters -- Product information -- Genuine news -- Designing your newsletters -- Sending newsletters -- A quick word about spam -- Using a PrestaShop module to send newsletters -- Using your web host to send newsletters -- A dedicated e-mail service provider to send newsletters -- A free e-mail system to send newsletters -- Getting your subscriber list -- Time for action - accessing your e-mail list -- What just happened? -- Setting up Google AdSense in PrestaShop -- Time for action - installing Google AdSense -- What just happened? -- Setting up PrestaShop statistics -- Graph and grid engines -- Statistics modules -- Time for action - setting up statistics engines and modules -- What just happened? -- Exploring the statistics options -- Installing Google Analytics.

Getting a Google Analytics account -- Have a go hero - doing more with the thing -- Time for action - installing Google Analytics -- What just happened? -- Using Google Analytics -- Summary -- 6. Security and Disaster Recovery -- Types of attacks -- Common sense issues -- Brute force -- SQL injection attack -- Cross-site scripting -- User error -- Employees and user security -- Time for action - creating users -- What just happened? -- Profiles -- Time for action - creating profiles -- What just happened? -- Permissions -- Permissions and their levels -- Time for action - configuring permissions to profiles -- What just happened? -- Pop quiz - security -- SSL - Secure Sockets Layer -- Shared SSL, dedicated SSL, or no SSL -- Setting up SSL in PrestaShop -- Time for action - setting up SSL in PrestaShop -- What just happened? -- Making a copy of your store -- Introducing the backup process -- Frequency -- Backing up your database -- Time for action - backing up your database -- What just happened? -- Backing up your files -- Time for action - backing up your files -- What just happened? -- Using your copy -- Restoring the database -- Time for action - how to restore the database -- What just happened? -- Restoring the files -- Time for action - restoring your files -- What just happened? -- Assessing what went wrong -- Have a go hero - securing your newly restored shop -- Upgrading PrestaShop -- Time for action - how to upgrade PrestaShop -- What just happened? -- Have a go hero - keeping your store live while upgrading -- This chapter in a nutshell -- Summary -- 7. Checkouts and Shipping -- Handling payments -- Which payment provider should I use? -- Merchant accounts -- PayPal, Google Checkout, bank wire, or cash on delivery? -- SSL requirements -- Cost -- Getting your money -- Flexibility -- Chargebacks -- Friendliness -- Conclusion.

Have a go hero - turning a negative into a positive.