Contents -- Acknowledgements -- Introduction -- 01 Thomas Gensemer -- Digital discipline -- Sound bytes -- 02 June Cohen -- Digital discipline -- Sound bites -- 03 Denzyl Feigelson -- Digital discipline -- Sound bytes -- 04 Vanessa Fox -- Digital discipline -- Sound bytes -- 05 Gurbaksh Chahal -- Digital discipline -- Sound bytes -- 06 Jaron Lanier -- Digital discipline -- Sound bytes -- 07 Angel Chen -- Digital discipline -- Sound bytes -- 08 John Winsor -- Digital discipline -- Sound bytes -- 09 Danny Sullivan -- Digital discipline -- Sound bytes -- 10 Alex Bogusky, Bob Cianfrone -- Digital discipline -- Sound bytes -- 11 Avinash Kaushik -- Digital discipline -- Sound bytes -- 12 Carolyn Everson -- Digital discipline -- Sound bytes -- 13 Malcolm Poynton -- Digital discipline -- Sound bytes -- 14Qi Lu -- Digital discipline -- Sound bytes -- 15 Ajaz Ahmed -- Digital discipline -- Sound bytes -- 16 Martha Lane Fox -- Digital discipline -- Sound bytes -- Photo: Bill Wadman -- 17 Kyle MacDonald -- Digital discipline -- Sound bytes -- 18 Jess Greenwood -- Digital discipline -- Sound bytes -- 19 Zhang Minhui -- Digital discipline -- Sound bytes -- 20 Stephen Fry -- Digital discipline -- Sound bytes -- 21 Pioneering places -- China -- India -- Middle East -- Sound bytes -- 22 Lessons from pioneers -- Not being original -- Pioneering commercial models -- Repositioning creativity -- Skills convergence -- All platforms and no content -- Running in real time (not being ahead of the game) -- Create something useful and never assume -- Enjoy what you do! -- Ten steps to becoming a digital pioneer, from the people who got there -- Jargon buster -- Bibliography -- Index.