Marketing technologies corporate cultures and technological change
Title:
Marketing technologies corporate cultures and technological change
Author:
Simakova, Elena, 1973-
Personal Author:
Publication Information:
London ; New York : Routledge, 2013.
Physical Description:
xvi, 185 p.
Series:
Routledge studies in innovation, organization, and technology ; v. 25
Routledge studies in innovation, organization and technology ; 25.
Contents:
The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
Genre:
Added Corporate Author:
Electronic Access:
Click to View