Implementing e-commerce strategies a guide to corporate success after the Dot.com bust
Title:
Implementing e-commerce strategies a guide to corporate success after the Dot.com bust
Author:
Epstein, Marc J.
ISBN:
9780275984632
9780313052262
9780313037603
Personal Author:
Publication Information:
Westport, Conn. : Praeger, 2004.
Physical Description:
1 online resource (x, 208 p.) : ill.
Contents:
I: Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
Abstract:
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Jacket.
Subject Term:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125560