PREFACE -- FIGURES -- TABLES -- SUMMARY -- ACKNOWLEDGMENTS -- ACRONYMS -- Chapter One INTRODUCTION -- Chapter Two BACKGROUND ON THE SURVEY PROCESS -- THE SURVEY PROCESS AS A WHOLE: THE BASIC STEPS -- CONTACT, RESPONSE, AND FOLLOW-UP MODES -- PROBABILITY AND CONVENIENCE SAMPLES -- IMPORTANT CONSIDERATIONS IN PLANNING A SURVEY -- Response Rates -- Cost -- Timeliness -- Sources of Error -- Data Quality -- Chapter Three LITERATURE REVIEW OF WEB AND E-MAIL SURVEYS -- A BRIEF HISTORY OF ELECTRONIC SURVEYS -- RESPONSE RATES OF INTERNET SURVEYS -- COST OF A WEB SURVEY VERSUS OTHER MODES -- COMPARING SPEED AND TIMELINESS OF INTERNET SURVEYS WITH OTHER MODES -- SOURCES OF ERROR WITH INTERNET SURVEYS -- DATA QUALITY IN E-MAIL VERSUS MAIL SURVEYS -- Chapter Four CHOOSING AMONG THE VARIOUS TYPES OF INTERNET SURVEYS -- CONVENIENCE SAMPLING APPROACHES -- Uncontrolled Instrument Distribution -- Systematic Sampling of Web Site Visitors -- Volunteer Panel -- PROBABILITY SAMPLING APPROACHES -- Sampling from a Closed Population -- Sampling from General Populations -- Prerecruited Panel -- A HYBRID SAMPLING APPROACH: COMBINING A CONVENIENCE SAMPLE WITH A PROBABILITY SAMPLE -- SUMMARY -- Chapter Five GUIDELINES FOR DESIGNING AND IMPLEMENTING INTERNET SURVEYS -- QUESTIONNAIRE DESIGN -- AUTOMATION -- FIELDING -- Chapter Six INTERNET SURVEY CASE STUDIES -- A SURVEY USING A PROBABILITY SAMPLE OF A CLOSED POPULATION -- AN INEXPENSIVE WEB SURVEY WITH A CONVENIENCE SAMPLE -- A SURVEY WITH A PROBABILITY SAMPLE OF A GENERAL POPULATION AND MULTIPLE RESPONSE MODES -- A SURVEY BY A COMMERCIAL WEB SURVEY FIRM USING A CONVENIENCE SAMPLE ADJUSTED FOR SELF-SELECTION -- TWO SURVEYS USING PROBABILITY SAMPLES FROM CLOSED POPULATIONS -- Pew Research Center Survey -- Summary of the Two Surveys -- Chapter Seven CONCLUSIONS -- THE FUTURE OF INTERNET-BASED SURVEY METHODS.

CONSIDERATIONS IN EMPLOYING THE INTERNET FOR RESEARCH SURVEYS -- ADDRESSING CLAIMS ABOUT THE CURRENT PERFORMANCE OF INTERNET SURVEYS -- Are They Faster? -- Are They Better? -- Are They Cheaper? -- Are They Easier to Conduct? -- SOME UNANSWERED QUESTIONS ABOUT INTERNET SURVEYS -- What Is the Optimal Instrument Design? -- How Effective Are Incentives? -- How Effective Is Weighting? -- Appendix A LITERATURE REVIEW OF RESPONSE RATES -- Appendix B SUMMARY OF EVIDENCE IN THE LITERATURE -- Appendix C HOW EFFECTIVE IS USING A CONVENIENCE SAMPLE TO SUPPLEMENT A PROBABILITY SAMPLE? -- REFERENCES.