Cover -- Title Page -- Copyright -- Contents -- List of Trademarks -- Acknowledgments -- Part I The Tale of Two Entrepreneurial Worlds -- Chapter 1 Pedal to the Metal -- A Little History -- Traditional Management Tools Fail Entrepreneurs -- Why Startups Fail -- Origins of the Pivot Methodology -- Notes -- Chapter 2 Innovation is Bringing Discipline to Chaos -- Plant = Discovery -- Pivot = Incubation -- Propel = Acceleration -- Introduction to the D-I-A Model -- If Only I Had Known Then What I Know Now. . . -- Innovation Defined in the Corporate Setting -- Beyond Invention and Creativity -- Emerging Management Discipline -- Innovation Definitions -- Common Language and Mind-Set -- Navigating the Culture Divide -- It's All about Uncertainty -- Uncertainty versus Risk -- Uncertainty Types: Technical, Market, Resource, Organization -- Innovation Continuum and Uncertainty -- The ABCs of Innovation Uncertainty -- Notes -- Chapter 3 The Corporate Entrepreneur -- An Examination of the Definition -- An In-Depth Look at Corporate Entrepreneurship Models -- Model One: Intrapreneurship -- Model Two: Arm's-Length Approaches-Corporate Venture Capital and External Corporate Incubators -- Model Three: Internal Venturing-Spin-Ins and Spin-Outs -- Model Four: New Business Creation-Inside Corporate/R&D or Established Divisions -- Model Five: Open Innovation Hybrid Approach -- Model Six: An Innovation Function-Institutionalizing Corporate Entrepreneurship -- A Brief Look at Academic Research -- A Look at Corporate Culture -- Personal Experiences -- Notes -- Additional Notes -- Chapter 4 So, You Want to Be an Entrepreneur? -- Swinging for the Fences -- The Academic Side -- Personal Experiences -- Notes -- Chapter 5 Entrepreneur and Corporate Entrepreneur: Framing the Perspectives -- Comparing Entrepreneurs.

Differences between Entrepreneurs and Corporate Entrepreneurs -- Differences in the Operating Contexts -- Progress in Understanding and Effectively Executing the Two Different Types of Entrepreneurship -- Notes -- Part II Plant = Discovery-The Business Vision -- Chapter 6 Discovery-Attractiveness of the Business Opportunity -- Discovery Principles -- Discovery and Open Innovation -- Discovery Progression: Capturing Innovation Opportunities -- Opportunity Recognition -- Application Generation and the Business Vision -- The Discovery Toolkit in Brief -- Standard Tools -- Idea Uncertainty Assessment Tool -- Genesis Pad Opportunity Description -- Opportunity Screening Criteria -- Opportunity Potential Questions -- Uncertainty Identification Checklist for Discovery -- Opportunity Stakeholder Positioning Steps -- Plant or Discovery Value Pitch -- Advanced Tools -- Words of Caution -- Plant Your Value Pitch: Making the Transition to Incubation with Your Opportunity Concept -- Notes -- Chapter 7 Opportunity and the Entrepreneur -- Opportunity Recognition -- Technology to Market Opportunity -- The Challenge for Universities to Commercialize Technologies -- The Big XYZ -- The Value Proposition -- The Positioning Statement -- Notes -- Chapter 8 Entrepreneur and Corporate Entrepreneur Perspectives: Pursuit of Opportunities -- Getting from Idea to Opportunity -- Attracting Attention -- Note -- Part III Pivot = Incubation-The Missing Link -- Chapter 9 Incubation-Discipline Together with Chaos -- Incubation Principles -- Incubation Objectives -- Incubation Activities and Processes -- Incubation and Living With Chaos: The Learning Plan -- Short, Quick, Inexpensive Learning Loops -- The Learning Plan Methodology -- Dimensions of Uncertainty -- Learning Loop Development Process -- Initiating a Learning Loop.

Evaluating Learning Outcomes -- General Guidelines -- Notes -- Chapter 10 Early Market Engagement: Business Concept Options -- Incubation Progression: Market Learning and Business Model -- Market Learning -- Business Model -- Market Development Considerations -- Learning versus Product Prototype -- Market Entry Approach -- Forget about Finding the Killer Application -- Be Out There -- Move from Office to Market -- Market Development = Market Learning -- Follow the Long and Winding Road -- Innovation Roles -- Building the Team -- Success Depends on People -- The Incubation Toolkit in Brief -- Standard Tools -- Learning Plan Design Template -- Uncertainty Identification Checklist for Incubation -- Technical and Market Concept Testing Approaches -- Technical and Market Concept Testing Outcomes -- Genesis Pad Solution Description -- Transition Readiness Questions -- Pivot or Incubation Value Pitch -- Advanced Tools -- Learning Approach Value and Coaching Requirements -- Accelerated Learning to Achieve Faster Results -- Consistent and Timely Coaching Required -- Pivot to Your Evolved Value Pitch: Making the Transition to Acceleration with Your Concept Proposal -- Notes -- Chapter 11 Business Experiments -- Knowledge Construction -- Define Assumptions -- Define Markets -- Define CTA and Analytics -- Define Product -- Note -- Chapter 12 Validated Learning = Knowledge -- Business Model -- Start Executing Experiment -- Execute: Product, Market Group, and Call to Action (CTA) -- Execute: Assumptions and Analytics -- Execute: Confidence, Results, and Knowledge Loop -- Business Plan -- Notes -- Chapter 13 Entrepreneur and Corporate Entrepreneur Perspectives: Incubation and Hypothesis-Driven Learning -- Learning Is the Antidote to Uncertainties -- Learning How to Learn.

Pivot Startup Methodology and Learning Plan -- Making the Case for Investment -- Part IV Propel = Acceleration-The Business Ramp-Up -- Chapter 14 Acceleration-Courage to Invest -- Acceleration Principles -- Moving from Uncertainty to Risk -- Moving from Experimentation to Development -- Acceleration and the Phase Gate Process -- Integrating with Product Development -- The Acceleration Toolkit -- Standard Tools -- Resource and Organization Alignment Plan -- Market and Technology Development Integration Plan -- Propel or Acceleration Value Pitch -- Advanced Tools -- Propel Your Value Pitch: Making the Transition to Operations with Your Business Plan -- Notes -- Chapter 15 Preparing for Growth -- The Startup Ecosystem -- University Ecosystems -- A Time to Scale -- Notes -- Chapter 16 Entrepreneur and Corporate Entrepreneur: The Challenges of Growth -- The Ecosystem -- The Laws of Diffusion and Resistance -- Scaling -- Balancing TMRO -- About the Authors -- About the Academic Contributing Authors -- About the Companion Websites -- Index.