Cover image for The Lean Entrepreneur : How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets.
The Lean Entrepreneur : How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets.
Title:
The Lean Entrepreneur : How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets.
Author:
Cooper, Brant.
ISBN:
9781118334089
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (282 pages)
Contents:
The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets -- Copyright -- Contents -- Special Thanks -- The Lean Entrepreneur Early Adopters -- Foreword -- Introduction -- What Is The Lean Entrepreneur? -- Why Read (Be) The Lean Entrepreneur? -- Who Is the Lean Entrepreneur? -- How to Use The Lean Entrepreneur -- Chapter 1: Startup Revolution -- The Myth of the Visionary (Take 1) -- The Myth of the Visionary (Take 2) -- Case Study: Disrupting Venture Capital -- Bytes Eating the World -- Hype and Hyper -- Feeling Claustrophobic? -- Which Is to Say, Disruption Hurts -- Black Swans, White Rats, Red Herrings -- Primordial Innovation Soup -- The Value-Creation Economy -- Case Study: Customized Value Creation -- And Cue the Lean Startup -- Lean Startup, Please Meet the Lean Entrepreneur -- Lean Startup and Disruption -- Chapter 2: Vision, Values, and Culture -- Vision and Values -- Driving Force -- Segment-Centric -- Problem-Centric -- Product-Centric -- Technology-Centric -- Case Study: Is the Problem Really Solvable? -- What Do You Want to Be? -- Lean into It: The Lean Startup Culture -- Case Study: Experience-Driven Jumpstart -- Empowering the Edge -- Kill the Silos -- Case Study: KISSmetrics -- Product Development -- Marketing -- Legal and Accounting -- Root-Cause Analysis -- Case Study: Root-Cause Analysis on Sales -- Big, Old, and . . . Lean? -- Over the Horizon: A Framework -- Case Study: Lean Startup Horizons -- Work to Do -- Chapter 3: All the Fish in the Sea -- Case Study: The Ethology of the Fish -- Know Your Audience: Why Segmentation Matters -- Market Segment -- Personas: Create a Fake Customer -- Case Study: Salim's Fish Inventory -- Choosing a Market Segment -- Case Study: Carla's Dream Jobs -- If You Get Nothing Else from This Chapter -- Case Study: It's in the Name -- One Final Analogy.

Work to Do -- Chapter 4: Wading in the Value Stream -- Articulating the Value Stream -- Case Study: Seeing from Customer's View -- Value-Stream Discovery -- Customer State -- Customer Action -- Business Action -- Measure -- Growth Engine -- Minimum Viable Product -- Conversion -- Funnel -- Acquisition Channel -- Case Study: AppFog's High Hurdle -- Work to Do -- Chapter 5: Diving In -- Listen to Your Customers-or Not -- Believing the Customer -- Customer Interaction -- Customer Development -- Case Study: Don't Just Get Out of the Building, Get Out of the Country -- Be a Zoologist -- Be a Doctor -- Getting Customers to Talk -- Case Study: What's the Worst That Can Happen? -- Case Study: A Nonprofit Lean Startup -- Work to Do -- Chapter 6: Viability Experiments -- The Infamous Landing Page -- Concierge Test -- Case Study: Curating User Experience -- Wizard of Oz Test -- Case Study: Idea to Wizard of Oz in under 90 Days -- Crowd-Funding Test -- Case Study: Two-Sided Market Lean Startup -- Prototyping -- Case Study: MVP: Motor Vehicle Prototype -- Work to Do -- Chapter 7: Data's Double-Edged Sword -- Case Study: Disrupting the Undisruptable -- New Products -- Problem-Solution Fit -- Viability -- Product-Market Fit -- Online Engagement -- Offline Engagement -- Sharing Product -- Customer Pull -- Existing Products -- Case Study: Instrumenting Growth -- Work to Do -- Chapter 8: The Valley of Death -- Minimum Viable Product -- Your First MVP -- Case Study: The Minimum Viable Audience -- Beginning of the End or End of the Beginning? -- Case Study: Social Impact Lean Startup -- An MVP Takes Guts -- Thinking Through Viability -- Case Study: But My Marinara Is to Die For! -- MVP Testing -- Case Study: O2, Telecom at the Speed of the Internet -- Work to Do -- Chapter 9: Real Visionaries Have Funnel Vision -- Innovate the Funnel -- Selling to Businesses.

Marketing -- Growth Waves -- First Wave -- Second Wave -- Third Wave -- Case Study: Ten Lean Startup Buzzword Questions with Rob Fan -- Work to Do -- Chapter 10: The Final Word -- Case Study: Drinking Kool-Aid and Eating Dog Food -- Work to Do -- Job 1: Is There a Solvable Problem? -- Job 2: Is the Solution Tenable? -- Job 3: Solution Discussions -- Job 4: Viability Testing -- Job 5: Minimum Viable Product -- Job 6: Post-MVP -- Job 7: Funnel Vision -- Job 8: Minimum Viable Business -- Job 9: Long-Term Growth -- Notes -- Chapter 1: Startup Revolution -- Chapter 2: Vision, Values, and Culture -- Chapter 3: All the Fish in the Sea -- Chapter 4: Wading in the Value Stream -- Chapter 5: Diving In -- Chapter 6: Viability Experiments -- Chapter 7: Data's Double-Edged Sword -- Chapter 8: The Valley of Death -- Chapter 9: Real Visionaries Have Funnel Vision -- Acknowledgments -- About the Authors -- Index.
Abstract:
You are not a Visionary… yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.  The Lean Entrepreneur shows you how to:  Apply actionable tips, tricks and hacks from successful lean entrepreneurs.  Leverage the Innovation Spectrum to disrupt existing markets and create new ones.  Drive strategies for efficient market testing with Minimal Viable Products.  Engage customers with Viability Testing and radically reduce time and budget for product development.  Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks.  Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them.

Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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