CONTENTS -- EDITORIAL ADVISORY BOARD -- Editorial -- US consumer purchasing decisions and demand for apparel -- Age, gender and national factors in fashion consumption -- Exploring adolescent girls' identification of beauty types through consumer collages -- Generation X, Baby Boomers, and Swing: marketing fair trade apparel -- College students' attitudes toward shopping online for apparel products -- Grey consumers are all the same, they even dress the same - myth or reality? -- Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing -- Book review -- Forthcoming in issue 5 -- Call for papers -- Awards for Excellence.