Contents -- INTRODUCTION: Sizzle and Symbolism -- ONE: The Hamburg-American Line -- TWO: "All This from a Five-Cent Hamburger!" -- THREE: The Organization Man -- FOUR: Have It Your Way -- FIVE: The Hamburger in Power -- Notes -- Illustration Credits -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z.