Table of Contents -- Introduction -- Part I Practical Advice on Impressing Journalists, Analysts, & Winning Awards -- Top Three Ways PR People Annoy the Heck out of Journalists -- Top 7 Mistakes to Avoid When Pitching High-Tech Reporters -- A Press Release So Bad Business 2.0 Editors Say "Fire That Flack!" -- Top 3 Online PR Mistakes B2B High-Tech Companies Often Make -- How to Impress Industry Analysts at Gartner, Forrester, IDC, Jupiter & Others -- Top Seven Online PR Action Items for B2B Marketers -- 5 Tips from Codie Awards Judge: How to Improve Your Chances of Winning -- Part II Four Inspirational Case Studies on High-Tech Companies Using Clever PR Tactics to Become More Famous -- CASE STUDY #1: How to Get Fortune 500 Clients to Evangelize with Press, Analysts & Sales Prospects on Your Behalf -- CASE STUDY #2: Deloitte & Touche Uses Clever Radio Ads & Email Newsletter Sponsorships to Get New Clients -- CASE STUDY #3: Best Practices in PR - How to Go From Zilch Coverage to 200+ Tech Media Interviews in 18 Months -- CASE STUDY #4: B2B Marketer Gets High Ticket Sales Leads from a Cheap B2C Publicity Web Site -- Part III Top 25 Influential High-Tech & Business Journalists Reveal How You Can Plant Stories in Their Publications -- PROFILE #1: Dan Beyers, Washington Post -- PROFILE #2: Debra Donston, eWEEK -- PROFILE #3: Walter Mossberg, Wall Street Journal -- PROFILE #4: Brian Gillooly, Optimize Magazine -- PROFILE #5: Tyler Hamilton, Toronto Star -- PROFILE #6: David Satterfield, San Jose Mercury News -- PROFILE #7: Leonard Fischer, Gannett News Service -- PROFILE #8: Kate McLucas, InfoWorld -- PROFILE #9: Paul Gillin, TechTarget -- PROFILE #10: Kelley Damore, CRN -- PROFILE #11: Justin Kestelyn, Intelligent Enterprise magazine -- PROFILE #12: Stephanie Stahl, InformationWeek -- PROFILE #13: David Strom, VARBusiness.

PROFILE #14: Rick Pastore, CIO Magazine -- PROFILE #15: Jesse Barkin, Wired News -- PROFILE #16: Bob Thompson, CRMGuru.com -- PROFILE #17: Sarah Murray, iSource -- PROFILE #18: Alan Webber, Fast Company -- PROFILE #19: James (Jim) Aley, Business 2.0 Magazine -- PROFILE #20: Mark Morrison, BusinessWeek -- PROFILE #21: Paul Maidment, Forbes.com -- PROFILE #22: Jonathan Erickson, BYTE.com -- PROFILE #23: Christine Tatum, Chicago Tribune -- PROFILE #24: David Lawrence, Online Tonight -- PROFILE #25: Tom Steinert-Threlkeld, Baseline -- About MarketingSherpa.