Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Introduction -- 1. Origins and Definitions -- Evolution of the Concept -- Definitions of Lifestyles Used in Marketing -- Conclusion and Synthesis -- 2. Methodological Approaches Centered on Values -- Historic Development of the Idea of Values and Their Characteristics -- Values and Applications in Marketing -- Conclusion and Synthesis -- 3. Traditional Approaches Focusing on Attitudes and Activities -- History and Definition -- Theoretical Foundations for the Concepts of Attitudes and Activities -- Different Studies Focusing on Attitudes and Activities -- Conclusion and Synthesis -- 4. French Approaches -- Section 1: Studies of COFREMCA -- Section 2: The Center for Advanced Communication (CCA) -- Section 3: Approach of CREDOC -- Section 4: Other Sociographical Approaches of a French Origin -- Conclusion and Synthesis -- 5. The Analysis of Products, Goods, and Services Purchased by the Consumer -- Genesis and Definition -- Interest Toward Specific Categories of Products -- General Approaches in Terms of Means of Consumption -- Geosocial Approaches -- Asian Research -- Conclusion and Synthesis -- 6. Fields of Application of Lifestyles -- Decisions Concerning Distribution -- Conception and Development of New Products -- Strategies of Segmentation in the Market -- Identifying New Market Trends -- Advertising Strategies -- Lifestyles and Management -- Conclusion and Synthesis -- 7. Problems and Critiques Raised by Studies of Lifestyles -- Problems Raised by Studies on Values and Variables of Consumption -- Methodological Problems Posed by AIO Inventories and French Approaches -- The Adequacy and Use of Lifestyle Studies in the European and French Context -- Conclusion and Synthesis -- 8. New Methodological and Conceptual Proposals.

The Proposed Methodology Improvements -- The Theoretical Propositions -- Conclusion and Summary -- 9. Social Media and a Theory and Method for Future Research -- Social Media Status -- Functions of Social Interaction and Change -- Influence in Sports and Social Media -- Social Media Research -- Conclusion -- 10. General Conclusions -- A World of Theoretical Approaches to Lifestyles -- Current Trends -- Prospects for Change -- Final Thought -- References -- Index -- About the Authors.