Cover image for Strategy for the Corporate Level : Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions.
Strategy for the Corporate Level : Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions.
Title:
Strategy for the Corporate Level : Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions.
Author:
Campbell, Andrew.
ISBN:
9781118818350
Personal Author:
Edition:
2nd ed.
Physical Description:
1 online resource (273 pages)
Contents:
Cover -- Title page -- Copyright page -- Contents -- Preface -- Acknowledgements -- PART I: Introduction and History -- Chapter One: Strategy for the Corporate Level: Summary of the Main Messages -- Blacklock -- Portfolio strategy -- Business logic -- Added value logic -- Capital markets logic -- Management (or parenting) strategy -- Chapter Two: Some History: From Boston Box to Three Logics that Drive Corporate Action -- The professional management school -- General management skills -- The concept of strategy -- Problems with resource allocation -- The portfolio planning school -- The growth share matrix -- The GE or McKinsey matrix -- Problems with portfolio management -- 1980s: Back to basics -- Value-based planning -- The synergy school -- Stick to the knitting -- Problems with synergy -- The return of synergy -- Core competences -- The capital markets school -- Towards a synthesis -- Dominant logic and management style -- Resource theory -- Parenting advantage and adding value -- Practitioners -- International strategy -- Conclusions -- PART II: Portfolio Strategy: Where to Invest and What to Avoid -- Chapter Three: How to Find Good Businesses and Avoid Bad Businesses -- Market profitability -- Competitive advantage -- Weak businesses in attractive markets -- Strong businesses in unattractive markets -- Growth -- Size -- What to plot in the matrix -- Chapter Four: How to Make Businesses More Successful -- What is value? -- The cost of corporate headquarters -- The heartland matrix -- Using the heartland matrix to guide strategy -- Combining the heartland and business attractiveness matrices -- Chapter Five: How to Buy Low and Sell High -- Are there good reasons why capital markets might misprice this business? -- The number of buyers and sellers -- The characteristics of buyers and sellers.

Differences in the information available to buyers -- Deal process -- Do you have the superior insight and capabilities required to take advantage of any mispricing? -- Does the financial analysis suggest that the level of mispricing is significant? -- Fair value matrix -- Using capital markets logic proactively -- Chapter Six: Making Decisions about Where to Invest and What to Avoid -- Decision making when logics conflict -- You can add value but the business is unattractive -- Attractive business where you do not add value -- Attractive, heartland businesses which are overpriced -- Unattractive businesses you own, where you are subtracting value, but which can only be sold at below NPV -- Running the numbers -- PART III: Ways of Adding and Subtracting Value from Corporate Headquarters -- Chapter Seven: Ten Sources of Value from Direct Influence -- People decisions -- Strategies -- Targets -- Performance management -- Policies and standards -- Relationships -- Technology or products -- Expertise -- Brand -- Financial engineering -- Vertical value mirages -- When added value is real -- Chapter Eight: Nine Sources of Value from Coordinating across Business Divisions -- One face to the customer -- Cross-selling -- Economies of scale -- Shared resources -- Multipoint competition -- Vertical integration -- Sharing knowledge and good practice -- New business development -- Risk management -- Horizontal added value mirages -- Chapter Nine: Eight Ways Headquarters can Destroy Value -- How much value can be subtracted? -- First do no harm -- Sources of subtracted value -- Misleading strategic guidance -- Inappropriate performance targets -- Inappropriate capital constraints -- Inappropriate policies and constraints -- Poor quality people decisions -- Misguided synergy projects -- Inefficient central services -- Delays and time wasting.

Reducing the risk of subtracted value -- Size the prize -- Encourage pushback -- Focus -- Chapter Ten: How to Identify Sources of Added Value for Your Company -- Opportunity-to-add-value analysis - bottom up -- Do the managers need help? -- What are typical mistakes? -- What are rival parent companies doing? -- Opportunity-to-add-value analysis - top down -- Sorting and challenging opportunities-to-add-value -- Summarising opportunities in a value staircase -- Summarising opportunities in a value added table -- PART IV: Management Strategy: How to Structure, How Much to Centralise and How to Grow the Business Divisions -- Chapter Eleven: Structuring the Organisation into Businesses and Divisions -- What is a business unit or business division? -- Strategic business units -- Strategic Groups -- Three ways to structure -- Choosing the right structure -- Customising the divisional structure -- Matrix structures -- Distinguishing headquarters from divisions -- Chapter Twelve: Corporate-level Strategy in Integrated Companies - The Apple Example -- Integrated organisations -- Apple -- Apple as a single business -- Apple as a corporate group -- Does corporate-level strategy analysis contribute any insights that would be unlikely to surface from business strategy analysis? -- Chapter Thirteen: How Much to Centralise: Designing Corporate Headquarters -- Step 1 - Governance and compliance -- Step 2 - Added value -- Step 3 - Clarifying relationships -- Step 4 - Document and communicate the design -- Chapter Fourteen: Developing New Capabilities at Corporate Headquarters -- Why headquarters capabilities can be misaligned -- Why is it so difficult? -- But some companies do develop new headquarters skills -- How should companies develop new headquarters skills? -- When it is best to sell rather than develop new skills.

Chapter Fifteen: Encouraging Synergy and Cooperation across Business Divisions -- Why is synergy so difficult? -- How to be sensible about synergy -- PART V: Retrospective -- Chapter Sixteen: Lessons from 20 Years of Consulting Experience -- Thoughts that get in the way -- Corporate strategy is about investing in attractive businesses -- Portfolio balance is critical -- "Best practices" should drive the design of headquarters -- Lean is best -- "What can they do for us?" -- Tricky situations -- Mature or declining heartland -- Bad parents of attractive businesses -- Multilevel parents -- Parents that do not add major value -- Simple tips -- Set up a corporate-level strategy process -- Make corporate functions develop strategic plans -- Agree the strategic logic before doing the cash flows -- Do rival parent analysis -- Be more willing to sell businesses -- Be more willing to change people -- Appendix: The Links between International Strategy and Corporate-level Strategy -- International strategy and corporate-level strategy -- Six issues in international strategy -- Drivers of international business activity -- Drivers of internationalisation in specific industries -- Choice of suitable international locations: markets -- Choice of suitable international locations: internal activities -- Choice of suitable ownership structures -- Overall management of international operations -- International (low pressure for integration - low pressure for differentiation) -- Multidomestic (low pressure for integration - high pressure for differentiation) -- Global (high pressure for integration - low pressure for differentiation) -- Transnational (high pressure for integration - high pressure for differentiation) -- Index.
Abstract:
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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