Business Management-II : Marketing and Finance.
Title:
Business Management-II : Marketing and Finance.
Author:
Reddy, P.N.
ISBN:
9789350431603
Personal Author:
Physical Description:
1 online resource (558 pages)
Contents:
COVER -- CONTENTS -- PART- A : MARKETING -- MARKETING CONCEPTS -- MARKETING FUNCTIONS -- MARKETING ENVIRONMENT -- PRODUCT PLANNING -- PRICE STRATEGIES -- PROMOTION -- ADVERTISING -- SALESMANSHIP -- DISTRIBUTION -- PART- B : FINANCE -- FINANCIAL MANAGEMENT -- FINANCIAL PLAN -- FINANCING DECISION -- INVESTMENT DECISION -- DIVIDEND DECISION -- WORKING CAPITAL MANAGEMENT -- RATIO ANALYSIS.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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