Managing Corporate Social Responsibility in Action : Talking, Doing and Measuring.
Title:
Managing Corporate Social Responsibility in Action : Talking, Doing and Measuring.
Author:
Bakker, Frank de.
ISBN:
9780754684558
Personal Author:
Physical Description:
1 online resource (280 pages)
Series:
Corporate Social Responsibility Series
Contents:
Cover -- Contents -- List of Figures -- List of Tables -- Notes on Contributors -- Foreword -- Acknowledgements -- List of Abbreviations -- 1 Introduction to Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring -- PART 1: TALKING: CSR IN DISCOURSE -- 2 The Making of Meaning in the Media: The Case of Corporate Social Responsibility in the Financial Times -- 3 The Commercialization of CSR: Consultants Selling Responsibility -- 4 Tracing the Evolution of Corporate Discourse on Corporate Social Responsibility: A Longitudinal, Lexicological Study -- PART 2: DOING: CSR IN PRAXIS -- 5 The Bottom Line of CSR: A Different View -- 6 Lost in Translation: The Case of Skandia's 'Ideas for Life' -- 7 'What about me?' The Importance of Understanding the Perspective of Non-Managerial Employees in Research on Corporate Citizenship -- 8 Exporting Knowledge and Values: A Discussion of Managerial Challenges when Attempting to Diffuse CSR across Company and National Borders -- PART 3: MEASURING: CSR IN SCALES -- 9 The Development of a CSR Industry: Legitimacy and Feasibility as the Two Pillars of the Institutionalization Process -- 10 Marketing Corporate Social Responsibility in a National Context: The Case of Social Rating Agencies in France -- 11 Superimposition or Continuity? Corporate Social Responsibility in Non-Profit Organizations -- CONCLUSION -- 12 Managing Corporate Social Responsibility in Action: Reconciling Rhetorical Harmony and Practical Dissonance -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- P -- Q -- R -- S -- T -- U -- V -- W -- Z.
Abstract:
Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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