Contents -- List of Figures -- List of Tables -- Introduction -- 01 Introduction to international business -- A brief history of the instruments of international business -- Why and how businesses become international -- International trade theory - an A to P -- The economic, social and enterprise effects of international business -- Risks -- 02 The international business environment -- Political systems -- Economic systems -- Technological effects -- Environmental factors -- Legal -- 03 Global business strategy -- Devising strategy - the overview -- Cost leadership -- Differentiation -- Focus -- Industry analysis -- Segmenting markets -- Branding -- Market research -- 04 International marketing strategy -- The marketing mix -- Products and services -- Advertising and promotion -- Selling -- Pricing strategy -- Place -- Channel structures -- Marketing in the Internet era -- 05 Finance and accounting -- Accounting -- Sources of funds -- Stock markets -- Foreign Direct Investment (FDI) incentives -- Taxing international enterprises -- Foreign exchange -- 06 Managing the international organization -- International business strategy vs structure, people and systems -- Structures - the options -- Line and staff organization -- Strategic Business Unit (SBU) -- Succession planning -- Teams -- The board of directors -- Managing change - why change is necessary -- Outsourcing -- 07 Human resource management -- Culture -- Recruitment and selection -- Expatriates -- Hiring people -- Compensation strategies -- Appraisals -- Development -- Labour relations, practices and law -- 08 Selecting and maintaining global strategic partners -- Going on the acquisition trail -- Valuing a target -- Limit the risks -- Manage the acquisition/venture relationship -- 09 Ethics and social responsibility in the global marketplace -- Ethics and social responsibility defined.

Corruption - the international perspective -- Owners vs directors: the start of the ethical tug of war -- Understanding stakeholders -- Implementing ethical and responsible strategies -- Whistleblowers - an ethical longstop -- Does being ethical pay off? -- 10 Entrepreneurship -- The global entrepreneurship environment -- Why entrepreneurship matters -- Creative Destruction and the innovative spur -- Who makes a good entrepreneur? -- Entrepreneurial categories -- Entrepreneurship in practice -- Business incubators -- 11 Preparing the international business growth plan budget -- Leadership - setting international goals and objectives -- Shaping business growth - tools and techniques -- International business plans -- Budgets and variances -- 12 The core -- Understanding and interpreting key accounting reports -- Fundamental conventions -- Analysing accounts -- Organizational behaviour -- Managing change -- Statistics and decision-making tools -- Forecasting -- Surveys and sample size -- Index.