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Beitz, David Z., author.
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Location analytics for business : the research and marketing strategic advantage / Beitz, David Z
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Watkins, William M.
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Cohan, Peter S., 1957- author.
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Marketing research.
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Group, Emerald.
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insights from needs-based research to redefine brand, business -- How to build a great product -- Making
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Pegels, C. Carl.
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relations -- Total quality management -- Marketing and sales management -- Manufacturing management
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Martin, Lynn.
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qualitative analysis -- Qualitative issues in IT and organizational processes in implementing marketing
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Process -- 10 Marketing Corporate Social Responsibility in a National Context: The Case of Social Rating
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Barrow, Colin.
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Preddy, Shan.
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Tybout, Alice M.
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Woodside, Arch.
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marketing strategy. They especiallyemphasize the crucial role of marketing strategy for successfulnew
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